Principal Product Designer

Urban Ridge Supplies • New York, NY

24d • Hybrid

About The Position

PermitFlow is an applied AI company building products for construction permitting, licensing, inspections, and project closeouts. As Principal Product Designer, the role is the most senior individual contributor on the design team, setting the vision and craft bar for complex, high-impact product areas. This is a hands-on position focused on solving challenging construction-permitting problems and influencing both product quality and the work of other designers.

The designer will define how automation and AI appear in strategic product experiences while ensuring users can understand, trust, and control product outputs in decisions with financial and regulatory consequences. The role partners with design, product, engineering, sales, and marketing, and contributes to the product roadmap, design systems, team craft, and the development of expertise in permitting, licensing, and inspections. The position is based at PermitFlow’s New York City headquarters, with a hybrid schedule requiring three in-office days per week. NYC-based candidates or candidates open to relocation are preferred.

Requirements

• Include or link to a portfolio with the application.
• Demonstrated experience leading high-craft, complex products from concept through launch, with clear evidence of design decisions and their impact.
• 10+ years designing dense B2B software, with deep experience in workflow-heavy products and complex problem spaces.
• Ability to elevate other designers’ work, define quality standards, and bring structure to ambiguous problem spaces.
• Strong systems thinking and exceptional interaction and visual design craft.
• Experience designing AI-powered or highly technical products, or a clear point of view on making AI legible, trustworthy, and controllable for users.
• High tolerance for ambiguity and ability to thrive in rapidly changing processes while helping improve them.
• Excellent communication and storytelling skills, including articulating design rationale and building alignment among designers, engineers, executives, and customers.
• Technical fluency and ability to partner closely with engineers on implementation realities.
• Comfort with Figma, Notion, Linear, or similar tools, and ability to make tooling recommendations to leadership.

Nice To Haves

• Hands-on comfort with code.
• Based in New York City or open to relocation.
• Experience in construction permitting or the pre-construction industry is not required; curiosity and willingness to learn are emphasized.

Responsibilities

• Own the design vision for high-impact product areas, from problem framing through pixel-perfect execution.
• Set strategic direction for the design of permitting workflows, automation, and AI-assisted decisions so users can understand, trust, and guide product outputs.
• Partner with the Head of Design and product and engineering leadership to shape the roadmap and advocate for a reasoned product direction.
• Raise the design craft bar by modeling excellent work, strengthening critique culture, and mentoring designers without managing them.
• Evolve the design language and systems thinking needed to deliver cohesive, scalable experiences as the product grows.
• Balance detailed execution with broader strategic direction while maintaining a high quality bar and pace.
• Develop functional expertise in construction permitting, licensing, and inspections.
• Collaborate with sales and marketing on collateral and branding as needed.
• Help build a permitting product that is effective, visually polished, and scalable.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed