Principal Portfolio Manager - ENT

Stryker•Portage, MI
•$118,000 - $196,700

About The Position

The Principal Portfolio Manager compiles and evaluates research on customer needs in the market or segment and translates those needs into specifications for future-generation products. The role discovers and generates customer and market data that can be developed into insights to support future portfolio decisions. It is responsible for product lifecycle management and maintaining portfolio strength, and typically works closely with R&D and other cross-functional team members to define and deliver new products. The position leads portfolio strategy and execution, including new product development from start to finish and product lifecycle management from launch through obsolescence. It monitors market trends, competition, customer needs, portfolio performance, pricing, and marketing effectiveness, and communicates long-term strategy to stakeholders to build organizational alignment. The role partners with R&D and Clinical Affairs to anticipate strategic needs and support clinical claims, and aligns segment and customer strategies with broader business goals. The position is offered as hybrid or onsite and requires 30% travel. The stated U.S. annual pay range is $118,000–$196,700, with location-specific ranges referenced in the U.S. work location and transparency guide.

Requirements

  • Bachelor’s degree required.
  • 8 or more years of work experience required.

Nice To Haves

  • MBA preferred.
  • 5 or more years of medical device or marketing experience preferred.
  • Excellent presentation and interpersonal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects while delivering on established timelines.
  • Ability to persuade without organizational authority.
  • Ability to understand and work within complex interdivisional procedures and policies.
  • Demonstrated proficiency in Microsoft Office, including Excel, Word, and PowerPoint.

Responsibilities

  • Advise on major competitors and anticipate future forms of competition.
  • Monitor market activity, penetration, and competitive wins and losses.
  • Identify new customer groups and tailor marketing strategies to current and prospective customer needs.
  • Build relationships with key opinion leaders and establish relationships with new thought leaders.
  • Analyze unmet needs to identify product and service opportunities; summarize qualitative and quantitative studies and draw actionable conclusions.
  • Identify market trends and proactively adjust strategy based on the healthcare environment.
  • Raise coworkers’ awareness of industry standards, practices, and guidelines.
  • Lead the new product development process from start to finish, engaging key internal stakeholders.
  • Collaborate across departments in the new product development process.
  • Lead execution strategy for the defined portfolio.
  • Communicate long-term portfolio strategy to key stakeholders to gain organizational alignment.
  • Lead product lifecycle management of the portfolio from launch to obsolescence.
  • Partner with R&D to anticipate future needs and strategic assets needed to compete.
  • Partner with Clinical Affairs on clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy.
  • Align customer acquisition or retention strategies with broader portfolio strategy.
  • Align portfolio segment strategy with broader business strategy.
  • Create and recommend category definitions based on the strategic phase of the business.
  • Target customers based on total market potential and opportunity.
  • Monitor market trends and recommend market opportunities and strategic focus.
  • Use appropriate benchmarks and document key assumptions when developing forecasts.
  • Develop and incorporate the product lifecycle management plan into the initial strategy.
  • Manage price competition and align with overall business unit pricing goals.
  • Monitor the effectiveness of marketing channels and promotional campaigns.
  • Develop key criteria for evaluating business performance.
  • Participate in establishing company and industry best practices for business performance analysis.
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