Principal Marketing Consultant – Health Plan Member Engagement

HealthPartners•Bloomington, MN

5d•Hybrid

About The Position

HealthPartners is hiring a Principal Marketing Consultant – Health Plan Member Engagement. Serving as a trusted strategic advisor to senior leaders, the Principal Marketing Consultant influences direction through data, insights, and a strong understanding of consumer behavior. With a primary focus on commercial health plan members, this role leads consumer engagement strategy and execution, including omnichannel activation, behavior change and persuasion‑focused outreach, and experience‑led decision making that improves affordability and value for customers. The Principal Marketing Consultant operates with a high degree of autonomy and drives outcomes through strong partnership, communication, and thought leadership. While this role does not include formal supervisory responsibilities, it provides guidance and mentorship to marketing colleagues through expertise, collaboration, and influence. This role reports to the Marketing Director and is part of a team that includes a manager and five other consultants, and works very collaboratively with brand, digital, data and marketing operations teams. Prior experience in health insurance, consumer engagement, member experience, and consumer, digital, relationship, or email marketing is strongly preferred.

Requirements

Bachelor’s degree or an equivalent combination of education and job‑related experience (4+ years)
Seven (7) years of marketing experience; prior experience in the health care industry is strongly preferred.
Demonstrated ability to build influential partnerships across teams, including with senior leaders.
Proven ability to translate data and insights into effective marketing strategies and tactics that drive measurable results.
Experience proactively building and leveraging both formal and informal networks to enable teams to achieve shared goals.
Highly organized, with the ability to manage multiple complex initiatives, define and negotiate priorities, and thrive in a deadline‑driven environment.
Demonstrated history of results‑driven work, including measurement, analysis, and continuous optimization to improve outcomes.
Takes ownership of decisions and actions, learns from setbacks, and models accountability while coaching peers through influence and example.
Clear, timely, and effective strategic communicator who actively listens, asks thoughtful questions, and seeks diverse perspectives to inform decision‑making.

Nice To Haves

Proven success driving outcomes through influence, partnership, and expertise rather than formal authority.
Experience leading consumer or member engagement strategy in a complex, regulated environment (such as health care, health plan, financial services, or similarly regulated industry).
Strong working knowledge of and curiosity about consumer behavior, journey mapping, and experience‑led decision making, with demonstrated ability to translate insights into action.
Experience designing or activating behavior‑change or persuasion‑focused engagement, not just awareness campaigns.
Experience partnering with analytics, data operations, digital and/or web development teams.
Familiarity with personalization platforms, marketing automation, or CRM‑driven engagement.
Experience partnering with sales, product development, and operational teams.
Demonstrated skill navigating matrixed organizations, aligning multiple stakeholders, and advancing work amid competing priorities.
Comfort moving between strategy and execution.
Comfort with ambiguity + complexity.

Responsibilities

Build strategic recommendations for area of focus and set plan and work priorities for cross-functional teams.
Leads from within by creating connections internally and externally, building strong, long-lasting partnerships with partners.
Consultation with executive leaders.
Drives outcomes through influence, partnership, and expertise rather than formal authority.
Reviews and approves work of others, provides mentorship and broad leadership and guidance to marketing colleagues.
Often works autonomously.
Uses available data and insights to plan, optimize and innovate.
Assesses insights and data, understands business opportunities, and clearly communicates vision and plan to team.
Leads cross-functional project teams to deliver strategy and ensures team understands work and their roles related to overall outcomes.
Accountable for major initiative(s) or organization-wide strategy.
Owns areas of execution oversight ensuring execution is delivered on strategy.
Moves between strategy and execution.
Presents, communicates, and persuades to build alignment and partnership to reach desired goals.
Manages related resources in for both team and budgets, can make decisions affecting deadlines and budgets.
Ensure all work is delivered on time, on strategy and on budget.
Performs other duties and projects assigned.