Principal, LA Communications & Sport Activation

Nike • Los Angeles, CA

2d

About The Position

We’re looking for a Principal, Los Angeles Communications, Sport who will be responsible for building audience-right media strategies, and creating and leading engaging communications storytelling and experiences to help Nike reach new audiences and amplify the brand’s reach. This role is responsible for creating and driving cultural impact and influence through an ecosystem of media, creators, sport, entertainment and culture in Los Angeles and nationally. With a sharp focus on sport as well as emerging and individual sports, carving out resonant storytelling and influence for the Nike brand. In addition to building cut-through audience strategies and experiences, the role will help lead, redefine, cultivate, and develop expressions of sport and style that challenge convention and permeate culture in new and inventive ways. The output of this work should ignite purposeful conversations around Nike’s most powerful stories and help build new, innovative and creative networks. This person will also be responsible for cultivating a forward-looking approach to communications strategies that leverage the ever-changing integrated media and highly engaged consumer landscape. The candidate would benefit having a passion for sport, an ability to deliver new ways of thinking, and a desire to deepen and evolve Nike's sport-culture relationship with media and consumers. The individual should be proactive, creative, and solutions oriented. Being culturally curious, sport obsessed, having an eye for design and trends, and deep understanding of Los Angeles popular culture is a must. Successful candidates will bring a positive, team-oriented mindset, be curious, have strong strategic instincts and exceptional relationship skills, and be able to handle ambiguity to work across a global, corporate matrix.

Requirements

• Open to work in Los Angeles, CA.
• 7+years of experience in communications, or related functions.
• Bachelor’s degree in Communications, Marketing, Public Relations or related field.
• Will accept any suitable combination of education, experience and training
• Demonstrated background in communications, media strategy, relationship management, and narrative development.
• Experience partnering with agencies; deep LA media and communication networks with an emphasis on athletes and sports.

Responsibilities

• Building audience-right media strategies
• Creating and leading engaging communications storytelling and experiences to help Nike reach new audiences and amplify the brand’s reach
• Creating and driving cultural impact and influence through an ecosystem of media, creators, sport, entertainment and culture in Los Angeles and nationally
• Carving out resonant storytelling and influence for the Nike brand
• Leading, redefining, cultivating, and developing expressions of sport and style that challenge convention and permeate culture in new and inventive ways
• Igniting purposeful conversations around Nike’s most powerful stories and help build new, innovative and creative networks
• Cultivating a forward-looking approach to communications strategies that leverage the ever-changing integrated media and highly engaged consumer landscape
• Expanding the boundaries of storytelling to create content, moments, stunts, and programs that generate sustained earned and owned vitality
• Contributing at every stage of the planning process and help shape the direction of the LA communications team’s work from the beginning to ensure that strategy and execution move together as part of one integrated approach

What This Job Offers

• Job Type: Full-time
• Career Level: Principal