Principal, Innovations- GTM Strategy & Product Marketing

Kinaxis Inc.•Remote,

4d•Remote

About The Position

The Innovation GTM Principal plays a critical strategic role in turning Kinaxis' most important innovations into market opportunities. This role will lead go-to-market strategy for high-priority initiatives that span products, portfolios, and traditional organizational boundaries, while building the models and discipline to bring innovation to market faster, at greater scale, and with greater impact. Working at the intersection of Product, Engineering, Marketing, Sales, and Strategy, the Innovation GTM Principal will define how emerging capabilities translate into compelling customer value, differentiated market positions, and scalable commercial motions. This person will bring structure to ambiguity, connecting early innovation with customer validation, market readiness, and repeatable growth.

Requirements

10+ years of experience in product marketing, go-to-market strategy, innovation strategy, product strategy, or related roles within B2B enterprise technology.
Proven experience leading complex, high-profile product or technology launches involving multiple products, teams, and stakeholders.
Demonstrated ability to increase launch velocity and scale through repeatable GTM frameworks, processes, and operating models.
Strong ability to translate emerging and highly technical capabilities into clear customer value, differentiated positioning, and commercial opportunity.
Demonstrated ability to build strategy and create structure in ambiguous, fast-moving environments.
Strong executive communication, influence, and cross-functional leadership skills.
Ability to balance strategic thinking with hands-on execution and move initiatives from concept through market activation.
Experience bringing emerging technologies, new platforms, solutions, or business models to market.
Experience designing GTM strategies for offerings that cross traditional product or portfolio boundaries.
Strong understanding of enterprise technology buying processes, customer validation, positioning, packaging, launch strategy, and sales motions.
Experience developing and managing launch readiness frameworks, decision gates, and complex cross-functional launch plans.
Experience building scalable launch practices that improve organizational speed, consistency, and market impact.
Experience working closely with Product and Engineering teams during early stages of product or solution development.
Experience creating integrated market moments across communications, events, analyst relations, thought leadership, customer advocacy, and demand generation.

Nice To Haves

Experience with enterprise AI, data platforms, developer ecosystems, supply chain technology, or other emerging enterprise technology categories is highly desirable.

Responsibilities

Own GTM strategy for Kinaxis' highest-priority innovation initiatives, accelerating the path from emerging capability to market opportunity, launch, and commercial scale.
Increase the speed and scale of launches, creating repeatable launch models, decision gates, and operating rhythms that enable Kinaxis to bring more innovation to market faster without sacrificing readiness or impact.
Turn emerging innovation into compelling market propositions, defining the customer problem, target audience, differentiated value, positioning, use cases, and path to market.
Build the path from experimentation to scale, connecting early customer validation and co-innovation to market readiness, commercial activation, and repeatable growth.
Create high-impact market moments, developing integrated launch strategies that bring together customer proof, thought leadership, events, analysts, partners, PR, and demand generation around a cohesive story.
Orchestrate complex, cross-functional launches, aligning Product, Engineering, Sales, Marketing, Customer Success, and other stakeholders around clear milestones, dependencies, decisions, and accountability.
Shape new GTM motions, determining how innovations should be packaged, introduced, sold, and expanded when existing product or portfolio motions are not sufficient.
Accelerate market learning and iteration, using early customers, field feedback, market signals, and launch performance to quickly refine propositions, GTM strategies, and investment priorities.