Product Marketing / GTM Lead

Bnberry

6d•Remote

About The Position

BnBerry is a hospitality technology company building products for hotels, property managers, and accommodation operators. We operate in a complex B2B travel-tech environment where product clarity, market validation, sales enablement, and measurable commercial impact are critical. We are looking for a senior, hands-on Product Marketing / GTM Lead who can help us turn complex hotel-tech products into a clear go-to-market system: from ICP and positioning, through market validation and launch planning, to sales enablement, funnel metrics, pipeline quality, and revenue impact. This is not a purely content, brand, or campaign-management role. We need someone who can own the commercial logic of product marketing, work closely with Product and Sales, and build a structured marketing engine that connects strategy with measurable outcomes. As Product Marketing / GTM Lead, you will be responsible for building and owning the go-to-market approach for BnBerry’s products, with a strong focus on B2B SaaS, hotel technology, and new product launches. You will work directly with leadership, Product, and Sales to define who we sell to, why our products matter, how we position them, how we validate demand, and how we measure whether marketing is creating real business value. The ideal candidate has strong experience in B2B SaaS product marketing, has owned launches for complex or technical products, is highly data-driven, and can clearly connect marketing activity to pipeline, activation, revenue, and ROI.

Requirements

7+ years of marketing experience, with strong exposure to B2B SaaS, product marketing, GTM, or growth.
Proven ownership of product launches or GTM initiatives for complex, technical, SaaS, AI, travel-tech, hospitality-tech, or similar products.
Strong understanding of product marketing fundamentals: ICP, positioning, messaging, segmentation, launch planning, sales enablement, and market validation.
Demonstrated ability to connect marketing work to measurable business outcomes.
Strong experience with marketing metrics and commercial analysis, including CAC, CPA, CPL, conversion, funnel quality, pipeline impact, activation, ROI, and revenue influence.
Experience working closely with Product and Sales teams.
Ability to explain concrete examples of how you launched, measured, improved, or repositioned a product.
Excellent English communication and copywriting skills, especially for B2B audiences.
Strong structured thinking and clear communication.

Nice To Haves

Direct experience in hospitality technology, travel technology, property management, hotel SaaS, booking platforms, or related B2B travel products.
Experience with AI-enabled SaaS products or complex technical products.
Experience building a marketing function or GTM process from scratch in an early-stage or scale-up environment.
Experience with US or English-first markets.
Hands-on experience with product analytics and marketing analytics tools such as GA4, Mixpanel, Amplitude, HubSpot, Salesforce, or similar.
Experience supporting sales-led B2B motions, including enterprise or mid-market sales cycles.

Responsibilities

Define and continuously refine ICPs, buyer personas, customer segments, pain points, and decision drivers.
Translate complex hotel-tech and SaaS product capabilities into clear, commercially relevant positioning.
Build messaging frameworks that explain: who the product is for; what business problem it solves; why BnBerry is different; why customers should act now.
Own the positioning-to-content bridge: website copy, landing pages, sales narratives, product one-pagers, demo messaging, and campaign angles.
Ensure messaging is based on customer insight, market validation, competitor analysis, and commercial priorities — not only internal assumptions.
Build structured GTM plans for new products, features, and market initiatives.
Define clear launch stages, including discovery, validation, beta/early access, launch, post-launch optimization, and scale.
Create launch plans with concrete goals, timelines, owners, channels, success metrics, and decision points.
Lead market validation before and during launch, including customer interviews, competitor research, use-case testing, message testing, and feedback loops.
Work with Product to connect product roadmap decisions with market needs and commercial opportunity.
Work with Sales to ensure GTM plans are realistic, sellable, and connected to pipeline generation.
Define the marketing measurement framework for each initiative.
Track and interpret metrics such as: CAC / CPA; CPL; conversion rates by funnel stage; MQL / SQL quality; pipeline contribution; activation and product adoption; LTV / payback logic where applicable; ROI by channel or campaign; revenue influence.
Build clear reporting for leadership that shows what is working, what is not working, and what should change.
Use data to make decisions about positioning, channels, ICPs, messaging, and budget allocation.
Connect marketing work to business outcomes, not only activity volume.
Partner closely with Sales to understand objections, buyer questions, conversion blockers, and pipeline quality.
Build sales enablement materials such as: sales decks; product one-pagers; case studies; objection-handling guides; email sequences; demo narratives; competitive battlecards; vertical-specific messaging.
Help Sales communicate complex product value clearly and confidently.
Use Sales feedback to improve positioning, qualification, and campaign targeting.
Design and run structured growth experiments across relevant channels.
Evaluate channels based on commercial quality, not only reach or traffic.
Work across paid, organic, email, SEO, partnerships, communities, webinars, events, and outbound support where relevant.
Build testing plans with clear hypotheses, success criteria, learning goals, and next-step decisions.
Optimize landing pages, campaigns, and funnels based on data and customer feedback.
Build practical systems, not only strategy decks.
Create repeatable workflows for launch planning, campaign tracking, reporting, messaging updates, and sales enablement.
Operate effectively in a lean environment where you may need to both define the strategy and execute important parts yourself.
Work asynchronously and transparently in Notion, Slack, and related tools.
Bring structure to ambiguity and proactively identify what is missing.