Principal - GTM Operations and Strategy

SHI International•Austin, TX

About The Position

The Principal – GTM Operations & Strategy will serve as a subject matter expert in the evaluation and prioritization of marketing programs and internal transformation initiatives, identifying strategic opportunities to optimize revenue growth. Acting as a primary point of contact for GTM orchestration, this role will collaborate closely with GTM leads across solution practices and business units to drive consistent and successful execution of go-to-market strategies. The Principal will partner with the VP and Head of Marketing within the Digital Growth organization, leveraging data analytics, AI, PMO, and research resources to inform strategic planning and decision-making. The ideal candidate is highly analytical, experienced in strategic project prioritization or transformation project management, and skilled in sourcing data analysis and insights to support marketing and GTM strategy activation.

Requirements

Completed Bachelor’s Degree or relevant work experience required
10+ years of experience in a similar role
Demonstrated experience managing projects, with a focus on supporting product development, marketing, or transformation initiatives.
In-depth understanding of the modern marketing lifecycle, including campaign attribution and measurement practices.
Background in marketing campaign management or demand generation, with expertise in planning and optimizing marketing budgets and investment mix.
Experience developing executive-level reports and translating complex data into actionable insights for leadership.
The ability to understand customer needs, provide tailored solutions, and build strong, long-term customer relationships through a consultative approach. - Expert
The skill of securely handling sensitive data, ensuring privacy and compliance with data protection regulations. - Expert
The ability to effectively utilize applications like Word, Excel, PowerPoint, and Outlook to enhance productivity and perform various tasks efficiently. - Expert
Comprehension of the inner workings of a company, including its market positioning, competitive dynamics, and operational processes, to inform decision-making and drive sustainable growth. - Expert
Ability to oversee and direct projects to completion, ensuring goals are met, resources are utilized efficiently, and stakeholders are satisfied. - Expert

Nice To Haves

Ability to travel 10%

Responsibilities

Serve as a subject matter expert in evaluating and prioritizing strategic marketing programs and transformation initiatives, maintaining a cohesive multi-year roadmap of GTM and marketing capabilities.
Collaborate closely with marketing leadership and cross-functional teams to operationalize GTM strategies, develop project plans, and ensure effective execution of marketing initiatives.
Inform marketing investment decisions by integrating market analysis, performance attribution, and outcome measurement to support data-driven prioritization of high-impact programs.
Build and maintain strong partnerships with transformation, business insights, operations, and analytics teams to co-develop and implement GTM strategies and plans.
Act as a strategic connector between marketing strategy and execution teams, translating high-level objectives into scalable processes, tools, and best practices.
Prepare executive-level communications, presentations, and reports to summarize findings, present recommendations, and influence key stakeholders.
Define and track process-level KPIs and ROI models that align GTM strategy with campaign execution and business outcomes.
Lead ongoing market, competitive, and customer analysis to identify new growth opportunities and areas for transformation across the marketing and sales ecosystem.
Leverage internal and external research, data analytics, and analyst insights to synthesize market signals into actionable GTM opportunities and campaign priorities.
Establish and maintain a repeatable, data-driven framework for evaluating GTM opportunities, balancing market potential, customer impact, operational readiness, and expected ROI.