Principal, Executive Audience Messaging & Narrative Strategy, AWS Global Executive Marketing

Amazon • Austin, TX

15h • Remote

About The Position

Are you a storyteller who can translate AI and cloud innovations into compelling narratives that resonate with C-suite leaders? Do you have the technical depth to engage with CIOs and CTOs, and the business acumen to inspire CFOs, CEOs, Boards of Directors, and beyond? AWS is seeking an executive audience messaging and narrative leader to shape how business and technology leaders understand AI and cloud innovation. You’ll own end-to-end narrative strategy, from defining the value propositions that differentiate AWS to building the messaging frameworks and content that bring them to life for executive audiences. You’ll architect messaging frameworks, create signature content that scales across precision engagements with executives and larger channels (digital, events), and ensure AWS shows up with consistent, compelling stories for senior audiences. This role works at the intersection of AWS's go-to-market ecosystem partnering with Product Marketing, Industry and Account-Based Marketing, Analyst Relations, Corporate Communications, customers, and other key functions to shape audience narratives and drive alignment. This role sits within Global Executive Marketing (GEM), which is responsible for driving the integrated go-to-market strategy for executive audiences across AWS and nurturing relationships to advocacy through a global portfolio of Executive Engagement programs.

Requirements

• Bachelor's degree in marketing, communications, business, or equivalent
• 10+ years in the technology industry with experience in product marketing, messaging strategy, executive communications, or audience-segment marketing
• Experience developing strategic positioning, messaging frameworks, and narratives for C-suite and senior executive audiences as well as influencing senior stakeholders and driving alignment across complex, matrixed organizations
• Deep understanding of enterprise technology, cloud computing, and AI/ML—sufficient to credibly translate technical capabilities into business value for non-technical executive audiences
• Experience building deep customer understanding for a specific audience segment and translating it into differentiated positioning and go-to-market strategies

Nice To Haves

• Master's degree or above in marketing, communications, or equivalent
• Experience building audience-specific messaging functions or centers of excellence within large technology organizations
• Experience with message testing methodologies and marketing analytics to validate and optimize messaging effectiveness
• Experience developing positioning, frameworks, and assets intended for customization and reuse by distributed teams (e.g., industry marketing, field marketing, account-based marketing)
• Familiarity with executive engagement programs, including executive briefing centers, executive events, and C-suite relationship management
• Experience defining or influencing go-to-market motions for audience segments that cut across product categories
• Exceptional written and verbal communication skills with strong editorial judgment

Responsibilities

• Conduct an audit of existing executive-facing messaging and content to identify opportunities for greater consistency, impact, and differentiation
• Build a deep, research-backed understanding of executive personas—with particular focus on business-oriented roles (i.e. CIO/CTO, CEO/founders, CFO, CMO, CRO, CHRO) whose priorities and decision-making processes differ from technical buyers
• Map how these leaders define success, their challenges and pain points, how they discover and evaluate information, and how they make decisions—developing rich audience profiles that inform all downstream messaging
• Identify where executive audience messaging can be strengthened across the organization, establishing a clear view of where dedicated ownership adds the most value
• Define and own the executive audience messaging framework—translating AWS capabilities, business outcomes, and strategic value into positioning and stories that resonate with C-suite decision-makers
• Develop core messaging pillars, value propositions, and accompanying customer stories for executive personas, ensuring they connect the needs of these leaders with AWS’s differentiated value
• Synthesize market intelligence, customer feedback, competitive insights, and subject matter expert input to continuously refine positioning and messaging strategy
• Serve as the executive audience subject matter expert—the go-to resource that teams across Marketing, Sales, and Communications turn to for guidance on how to engage senior leaders effectively
• Develop core messaging assets and templates that industry, account-based marketing, and field teams can customize for their specific executive engagements—ensuring consistency and quality at scale
• Create foundational content including executive-ready narratives, presentation frameworks, talk tracks, briefing materials, and thought leadership themes
• Lead message testing and optimization programs, using data, analytics, and direct customer feedback to validate effectiveness and drive continuous improvement
• Enable marketers and field teams on executive messaging—raising the bar on how the organization communicates with senior leaders across all channels (digital, events, sales engagements, executive briefing centers)
• Partner with content and demand generation teams to ensure executive-focused messaging is integrated into broader marketing programs where relevant
• Partner with product marketing managers, solutions architects, and subject matter experts to ensure executive messaging is technically grounded, strategically sound, and consistently applied
• Identify and amplify compelling customer transformation stories, collaborating with customers to develop case studies that demonstrate measurable business impact for executive audiences
• Help define the go-to-market approach for reaching executive personas through existing and emerging channels—partnering across field sales, account-based marketing, events, and communications
• Drive cross-functional alignment on executive messaging priorities, influencing stakeholders across a matrixed organization and serving as a resource for teams creating their own executive-facing content

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal