Principal Manager, Marketing Strategy

Zillow

19h • $145,900 - $245,400 • Remote

About The Position

The Marketing Strategy team blends strategic problem-solving with analytical rigor to fuel growth across Zillow's portfolio. Operating as an internal strategy function, we partner closely with senior leaders in Marketing to deliver tangible business impact. Our work spans strategic analytics, audience intelligence, annual planning for Marketing as well as growth strategy for Zillow Elevate, our advertising and publisher business. Zillow Group is seeking a Principal Manager, Marketing Strategy to join our Marketing Strategy team. This is a high-impact individual contributor role that sits at the intersection of strategy, analytics, and marketing. You will serve as a strategic partner to leaders within Marketing and Zillow Elevate, moving fluently between strategic thinking and hands-on analyses to frame problems and develop recommendations. The ideal candidate brings a "strategy consulting" toolkit—structured problem solving, executive communication, and commercial acumen—combined with the willingness to roll up their sleeves and dig into the data.

Requirements

• 10+ years of relevant experience, with 3+ years in strategy consulting, corporate strategy, or a dedicated strategy role within a business or technology organization.
• MBA or Master's degree in a relevant field (e.g., Economics, Finance, Business Analytics) is preferred.
• Proven ability to deconstruct ambiguous business problems, develop structured frameworks, and connect recommendations to tangible business outcomes.
• Analytically fluent—you are comfortable conducting analyses, building models, and interpreting data to drive recommendations.
• Demonstrated ability to operate independently in an unstructured environment, managing multiple workstreams and stakeholders without constant oversight.
• Expert at delivering clear concise communications and building executive-ready presentations that translate insights into actionable direction for senior stakeholders.

Nice To Haves

• Familiarity with marketing or advertising is an added bonus.
• Working fluency in SQL is preferred
• Proficiency in Python or visualization tools (e.g., Tableau) is a nice-to-have.

Responsibilities

• Lead strategic projects: Lead discrete, high-impact initiatives that blend strategy and analytics across the team's portfolio. Projects may include deep-dives on Elevate yield optimization and product opportunities, as well as broader Marketing topics such as audience segmentation or data-driven decisioning.
• Drive Elevate growth strategy: Serve as the dedicated strategic partner for Zillow Elevate, providing always-on strategic support to deliver and refine the growth strategy. Partner with Elevate business leaders to ensure effective execution against near- and long-term vision, as well as proactively identify and resolve growth risks.
• Deliver data-driven insights: Conduct hands-on qualitative and quantitative analyses to inform and validate opportunities, including growth modeling and external research. You will be expected to use data to pressure-test hypotheses and support your recommendations.
• Cultivate strong relationships: Build effective working relationships with key leaders in Zillow Elevate and Marketing to shape recommendations with appropriate context, drive successful adoption, and deliver impact.
• Craft clear communication: Synthesize recommendations into clear, concise, and compelling narratives for senior leadership to drive decision-making.

Benefits

• Eligible for equity awards based on factors such as experience, performance and location.
• Flexible work model (Cloud HQ, distributed-first) built on trust, clear systems, and the belief that you can do great work from wherever you are.
• Innovative, inclusive, and engaging culture where employees are empowered to grow.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal