Marketing & Audience Engagement Coordinator

METRO MARKET MEDIA•Gainesville, GA

1d•Hybrid

About The Position

The Marketing & Audience Engagement Coordinator plays a key role in strengthening the connection between Metro Market Media’s newspaper brands and their communities across digital, print, and in-person platforms. This position supports marketing campaigns, drives audience growth strategies, and leads brand-building initiatives to expand readership and engagement. Working collaboratively across editorial, sales, and marketing teams, the Coordinator ensures that Metro Market Media’s publications maintain a strong, authentic, and results-driven presence in the community they serve.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred
Minimum of 2 years of experience in marketing, audience engagement, social media management, or a related role
Strong understanding of digital marketing principles, social media platforms, analytics tools, and audience engagement strategies
Demonstrated ability to develop and execute marketing campaigns across multiple channels
Excellent written and verbal communication, storytelling, and interpersonal skills
Strong project management and organizational skills with the ability to manage multiple priorities and deadlines
Proficiency with marketing tools and platforms (e.g., email marketing software, social media scheduling tools, Google Analytics, or similar)
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
Must be available to work occasional evenings and weekends to support events or community activities
Must maintain a valid driver’s license and have reliable transportation for travel to local events and office locations

Nice To Haves

Photography, videography, and Spanish language skills are preferred but not required
Familiarity with the principles and values of journalism and community engagement

Responsibilities

Actively monitor and respond to comments, questions, and interactions on branded and marketing social media content to foster audience engagement, build community, and grow follower bases across all platforms
Develop, create, and schedule branded social media content, including posts, short-form video, and integrated marketing campaigns to promote the value of local journalism, drive audience growth, and increase brand awareness
Provide strategic guidance and coaching to newsroom staff on social media best practices, content optimization, and audience engagement techniques
Plan, coordinate, and represent Metro Market Media at branded and community events such as expos, festivals, and award programs to strengthen audience relationships and expand reach
Collaborate with editorial, sales, and marketing teams to develop and enhance audience engagement initiatives across all platforms, including newsletters, websites, and mobile apps
Monitor, analyze, and report on audience analytics, engagement metrics, and campaign performance to identify growth opportunities and inform strategic decisions
Assist in developing strategies to increase subscriptions, readership, and digital audience engagement
Contribute to the development of marketing plans and go-to-market strategies under the direction of the management
Maintain a positive, professional, and responsive public presence for each publication, delivering excellent customer service across all audience touchpoints
Stay current on marketing trends, audience growth tools, and industry best practices to continuously improve campaign effectiveness and engagement
Perform other duties as assigned by the management