Principal, Customer Education GTM

Snowflake • Boston, MA

5d • $150,000 - $196,300

About The Position

Snowflake's Global Customer Enablement team is seeking a strategic, self-driven GTM leader to own the go-to-market strategy for its customer education portfolio. This high-visibility role will define how Snowflake takes education to market, with a particular focus on scaling its On Demand learning channel, and coordinate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes. The role creates a new GTM function for Snowflake's education business, with influence across ecosystem partners and the field organization and a direct line to leadership.

Requirements

• At least 8 years of experience in product marketing, GTM strategy, growth, or demand generation; ideally in education technology, customer education, or SaaS enablement.
• Demonstrated ability to build and execute GTM strategy for digital or self-service products.
• Strong cross-functional influence skills and a record of driving outcomes through teams the candidate does not manage.
• Data-driven mindset and experience building measurement frameworks and ROI models.
• Experience working with or across partner ecosystems, community programs, or developer relations.
• Exceptional written and verbal communication skills, including authoring strategy documents, presenting to executives, and building field-facing collateral.
• Comfort with ambiguity and defining a playbook from scratch.

Nice To Haves

• Experience in the data, cloud, or AI ecosystem, or with Snowflake specifically.

Responsibilities

• Own the end-to-end GTM strategy for Snowflake's education portfolio.
• Define positioning, packaging, and channel strategy for On Demand learning.
• Build scalable demand-generation motions, including in-product pathways, campaign partnerships, community-led learning, and partner co-marketing.
• Create the education sales enablement toolkit, including talk tracks, segment playbooks, and competitive positioning.
• Coordinate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education through channels that reach learners.
• Own the measurement framework connecting education to product adoption, consumption, and retention.
• Synthesize field signals, competitive intelligence, and learner data into portfolio and GTM decisions as the voice of market for education.
• Build the business case for scaling the education GTM function over time.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed