Principal Associate, Commercial Bank Marketing Strategist

Capital One•McLean, VA

About The Position

Capital One, one of Fortune Magazine’s “100 best companies to work for” is seeking a Principal Associate to fill a position within Capital One’s Commercial Banking Marketing organization to drive marketing strategy and campaigns across multiple channels for B2B prospects and clients. The role will flex muscles of traditional B2B marketing strategy, digital channels, and some 1:1 marketing tactics (ie., events, collateral). The ideal candidate will have experience developing and executing B2B marketing campaigns across a variety of industries. To be successful, the candidate will need to work across multiple marketing channels and build powerful relationships and storytelling abilities across the organization.

Requirements

Bachelor’s Degree or Military Experience
At least 4 years experience in working with multi-channel marketing programs
At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs

Nice To Haves

Masters degree in Marketing, Business or Communications
5+ years of experience in marketing for financial services
5+ years of Business to Business (B2B) marketing experience
Is a thoughtful relationship builder, creating meaningful connections with all partners and stakeholders, at differing levels, to bring insightful ideas to the forefront
Is a highly effective communicator (verbal and written) who can influence internal decision makers with formal recommendations and informal networking.
Anticipates the reactions of stakeholders and comes to the table prepared with potential solutions and thoughtful responses
Adept at briefing and collaborating with creative teams, external agencies and internal resources, on the development of marketing assets.
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work.
Likes thinking outside the box to search for new testing opportunities
Can operate in white space with limited support and contribute to the agenda collaboratively
Has a passion for leveraging data, metrics and insights to drive results and learnings
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable consumer insights.
Has experience working with colleagues at varying levels, including senior leadership
Has experience using marketing technology, like Salesforce, to make marketing more personalized and relevant.
High learning agility with an analytical, creative, and innovative approach

Responsibilities

Build deep relationships with business partners in targeted industry segments, like Healthcare, Technology, and Healthcare Real Estate, to understand the nuances of their business in order to bring forward-thinking solutions to the table to both support prospecting efforts, cross-sell opportunities, and client retention
Work with business leads or proxies to develop and execute integrated, multi-channel marketing strategies to address their business objectives
Effectively and independently manage a project (vs. solely tasks). This includes: story-telling, project management, integrating work into business action which is aligned with existing strategy
Create scalable marketing campaigns that can stretch across multiple lines of business within the Commercial Bank
Establish campaign metrics and identify insights to inform or advance positioning and claims, product strategy, and marketing plans.
Inform partner teams of all key customer KPIs and qualitative feedback and contribute to regular action-driven plans to impact those drivers.
Communicate on a regular basis with business stakeholders, sharing the marketing support provided across the business, along with KPIs and progress against those KPIs.
Manage marketing requests coming in from the LOB, ensuring that those requests match up with overall business goals, partnering with teams to ensure that they have capacity to produce requested assets, managing expectations of the LOBs on timing and prioritization.
Develop a deep understanding of available marketing channels (email, web, content, social media, collateral, events) and tools (including Google suite, self-serve tools such as Tableau, and AI tools), how they work, well-managed processes, brand standards, etc.
Collaborate with cross-functional teams (business partners, creative teams, events team, content team, tech team, legal, compliance, etc) and provide strategic and tactical thought partnership to effectively drive project delivery.
Bring a client-first mindset and have excellent communication and partnership skills, which are essential for interacting and communicating with key stakeholders to manage, inform and influence outcomes.
Willing to go beyond core responsibilities and become SME in interested channels or platforms