Marketing Automation Strategist - Commercial

Commerce Bank•Kansas City, MO

2d•Hybrid

About The Position

The main purpose of this job is to plan, execute, and optimize email and automated marketing programs across the customer lifecycle. This role involves collaborating with channel marketing partners to develop integrated campaigns, translating business objectives into strategic recommendations, and designing/building automated customer journeys. The strategist will own end-to-end email campaign execution, including segmentation, personalization, messaging, testing, and scheduling. They will also partner with various teams to align automation programs, define audience segmentation and lead scoring, monitor performance, conduct A/B testing, and support the optimization of marketing automation platforms. Additionally, the role includes managing quality assurance, maintaining documentation, ensuring CRM and database accuracy, staying current with industry trends, and troubleshooting issues.

Requirements

Proven experience contributing to go-to-market (GTM) marketing strategies in a B2B environment.
Strong working knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua) and CRM systems such as Salesforce.
Deep understanding of email marketing best practices, including deliverability, segmentation, personalization, compliance, and lifecycle messaging.
Experience with customer journey mapping and lifecycle-based marketing strategies.
Strong analytical skills with the ability to translate data into actionable insights and recommendations.
Experience configuring automation logic, triggers, and business rules within campaign workflows.
Effective project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
Collaborative, proactive, and adaptable mindset with a commitment to continuous improvement.
Experience managing audience segmentation and data within a CRM environment (e.g., Salesforce), with a solid understanding of CRM–automation integrations.
Demonstrated expertise in email best practices, deliverability, and data privacy regulations (e.g., CAN-SPAM, GDPR).
Working knowledge of email and landing page design, including basic HTML and CSS.
Experience analyzing campaign performance using tools such as Google Analytics, reporting dashboards, and tag management systems.
Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities.
Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills.
Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values.
Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook.
Bachelor’s degree in marketing, business, or related field, or equivalent combination of education and experience.
3+ years of experience in email marketing, marketing automation, or digital marketing strategy required.
3+ years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketing Cloud, Pardot, or similar) required.

Nice To Haves

Marketing automation certifications preferred.
Experience in regulated industries (e.g., healthcare or financial services) preferred.

Responsibilities

Plan, execute, and optimize email and automated marketing programs across the customer lifecycle.
Collaborate with channel marketing partners to develop holistic, integrated campaigns that support go-to-market (GTM) plans and strategies.
Translate business, product, and GTM objectives into strategic email and automation recommendations that drive measurable outcomes.
Develop and execute email and marketing automation strategies that support product marketing, lifecycle engagement, and lead nurturing and conversion goals.
Design, build, and optimize automated customer journeys, workflows, and trigger-based campaigns across email and related digital channels.
Own end-to-end email campaign execution, including B2B segmentation, personalization, messaging strategy, testing, and scheduling.
Partner with marketing, sales, analytics, and technology teams to align automation programs with broader campaign and business objectives.
Define and refine audience segmentation, lead scoring models, and data usage strategies in collaboration with stakeholders.
Monitor, analyze, and report on campaign performance and customer behavior to identify trends and optimization opportunities.
Conduct A/B and multivariate testing across subject lines, creative, messaging, timing, and workflows to improve performance.
Support implementation and ongoing optimization of marketing automation platforms, ensuring data quality, compliance, and best practices.
Manage quality assurance and test emails, landing pages, and automated programs to ensure accuracy, deliverability, and performance.
Maintain documentation for automation workflows, campaign standards, and email best practices.
Ensure CRM and marketing database accuracy through ongoing data hygiene and governance practices.
Stay current on industry trends, emerging technologies, and best practices in email marketing, automation, and customer experience.
Troubleshoot and resolve automation, data, and system integration issues to maintain campaign continuity.
Perform other duties as assigned.