Pricing Strategy & Insights Manager
About The Position
The Manager, Pricing Strategy & Insights helps shape pricing strategy across H&R Block, spanning DIY tax preparation, assisted in-person and virtual services, and new products and services beyond tax. The role combines consumer, competitive, and financial insights to identify opportunities that drive revenue growth, improve profitability, enhance customer value, and strengthen H&R Block’s competitive position. The manager evaluates pricing opportunities across the business, leads research and testing, manages pricing initiatives, and translates complex analyses into actionable recommendations for business leaders. The role also develops pricing reporting, analytics, frameworks, tools, and best practices; leads cross-functional pricing initiatives and the enterprise pricing roadmap; and manages and develops a pricing data science analyst.
Requirements
- Bachelor’s degree in Business, Economics, Finance, Marketing, Analytics, or a related field.
- Five or more years of experience in pricing strategy, corporate strategy, management consulting, consumer insights, or a related discipline.
- Strong strategic, analytical, and financial acumen, including experience building business cases, performing what-if scenario modeling, and translating financial impacts into recommendations.
- Strong understanding of pricing principles and concepts, including price elasticity, value-based pricing, promotional effectiveness, portfolio effects, and product roles.
- Experience using consumer research, competitive analysis, and strategic business analysis to inform commercial decisions.
- Experience designing or evaluating pricing experiments, A/B tests, or market pilots, including defining KPIs, evaluating statistical significance, drawing conclusions, and recommending next steps.
- Demonstrated ability to manage cross-functional initiatives, facilitate strategic discussions, and influence stakeholders at multiple levels of an organization.
- Strong written and verbal communication skills, including executive presentations and workshop facilitation.
Nice To Haves
- Experience in strategic pricing, pricing consulting, or commercial strategy for consumer-facing products or services.
- Experience with pricing research methodologies, including conjoint analysis, discrete choice modeling, and willingness-to-pay studies.
- Experience with price management and optimization, including pricing software, tools, or related capabilities.
- Experience with pricing structures and monetization strategies across digital products, professional services, subscriptions, or bundled offerings.
- Experience working across multiple business units within a large, matrixed organization.
- Familiarity with the tax preparation industry, financial services, or other seasonal, transaction-oriented consumer businesses.
Responsibilities
- Evaluate pricing opportunities across products, business units, services, and channels, including price metrics, pricing models, price curves, bundling, and new monetization opportunities.
- Partner with Data Science, Customer Center of Excellence, and Marketing to design and execute pricing research and in-market tests focused on willingness to pay, price sensitivity, and perceived value.
- Translate consumer, competitive, and financial insights into actionable pricing recommendations and business cases.
- Monitor market developments and competitor pricing, promotions, and service offerings across tax preparation, financial services, and adjacent industries.
- Design and evaluate pricing experiments, A/B tests, and market pilots; define success metrics and KPIs, analyze results and statistical significance, and recommend next steps.
- Develop pricing reporting, analytics, frameworks, tools, and best practices to strengthen pricing capabilities and support consistent, insight-driven decisions.
- Manage and develop a pricing data science analyst.
- Lead cross-functional pricing initiatives, including project planning, stakeholder alignment, and development of H&R Block’s enterprise pricing roadmap.
Benefits
- Competitive pay
- Comprehensive benefits
- Medical and prescription drug coverage for qualifying associates and eligible dependents
- H&R Block Retirement Savings Plan (401(k) Plan)
- Employee Assistance Program
- (Virtual) fitness center programs
- Associate discount program
- Business Travel Accident Insurance
- Associate Tax Prep benefit
- Potential participation in incentive compensation or short-term incentive plans
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What This Job Offers
Job Type
Full-time
Career Level
Manager
