Digital Strategy & Insights Manager

Visit Shreveport-Bossier•Shreveport, LA

13h

About The Position

Visit Shreveport-Bossier (VSB), the destination marketing organization serving Caddo and Bossier Parishes, is seeking a Digital Strategy & Insights Manager to oversee its digital platforms, audience data, measurement infrastructure, analytics, and performance reporting. The role supports VSB’s mission to promote Shreveport-Bossier as a destination for leisure, business, and sports travelers and to demonstrate tourism’s value to the community. The Manager ensures digital systems are accurate, connected, measurable, and used effectively, consolidating marketing and destination performance data into dashboards, executive reporting, and actionable insights for leadership. The position also oversees the technical and analytical elements of email marketing and partners with marketing and communications staff on editorial content and creative development. The Manager oversees CRM administration, audience segmentation, database integrity, email marketing technology and execution, website and CMS platforms, digital measurement and attribution, and the consolidation and analysis of performance data. The role maintains website functionality and approved content, coordinates technical work with vendors and agency partners, and monitors the organization’s visibility and performance across traditional search engines and AI-powered discovery platforms. It produces monthly dashboards, performance reports, and board-report data, and supports VSB’s marketing plans and campaigns through digital expertise and audience insights. The role is based on normal work hours of Monday through Friday, 8:00 a.m. to 5:00 p.m., with frequent local, regional, and national travel as required. Work may also include mornings, evenings, weekends, and holidays when necessary. The position requires a valid driver’s license and reliable transportation, and may involve extended periods of standing, sitting, or walking, occasional event setup and lifting up to 40 pounds, and working outdoors in varying weather.

Requirements

At least three years of relevant professional experience in digital marketing, web/content platforms, CRM, analytics, marketing technology, reporting, or a related discipline.
Experience administering website CMS and CRM platforms.
Working knowledge of GA4, tag or pixel implementation, Google Tag Manager or similar tag-management tools, conversion tracking, UTM conventions, and digital attribution.
Strong analytical skills, attention to detail, and ability to consolidate information from multiple sources and explain findings clearly to nontechnical audiences.
Experience creating dashboards, recurring reports, data visualizations, or executive-ready presentations.
Knowledge of email marketing systems, audience segmentation, automation, deliverability, and performance measurement.
Strong project management, organization, research, troubleshooting, and prioritization skills, with the ability to manage multiple projects independently and collaboratively.
Excellent written, verbal, and presentation skills, including the ability to document technical processes and communicate data limitations.
Ability to work effectively with colleagues, community partners, vendors, and agency teams.
Proficiency with Microsoft Office applications and experience working with databases and web-based platforms.
Ability to represent Visit Shreveport-Bossier professionally in public settings and industry events.
Valid driver’s license and reliable transportation.
Ability to stand, sit, and/or walk for extended periods.
Ability to perform occasional physical activity, including event setup and lifting up to 40 pounds.
Ability to work outdoors in varying weather conditions.

Nice To Haves

Bachelor’s degree in marketing, analytics, information systems, communications, business, tourism, or a related field; equivalent relevant experience may be considered.
Experience with Granicus (Simpleview) and Act-On.
Familiarity with Shreveport-Bossier and the tourism industry.
Commitment to professional development and contributing positively to VSB’s organizational culture.

Responsibilities

Oversee CRM administration, database integrity, audience segmentation, and integrations with VSB’s website and marketing platforms.
Manage email marketing technology and execution, including audience targeting, automation, list health, deliverability, testing, deployment, tracking, and performance optimization.
Analyze email performance and develop audience segments and automated workflows using geographic, behavioral, interest-based, and engagement data.
Collaborate with marketing and communications staff on email content and creative, while managing technical setup, quality assurance, deployment, and measurement.
Manage VSB’s CRM, CMS, digital platforms, Granicus (Simpleview) add-on tools, and integrations.
Maintain and publish approved website content, oversee website functionality and user experience, and manage SBFunGuide.com event submissions, approvals, promotions, and updates.
Ensure website structure, content accessibility, metadata, and technical configuration support discoverability in traditional search engines and AI-powered search and discovery platforms.
Coordinate with vendors, consultants, and agency partners on platform enhancements, integrations, troubleshooting, and technical requirements.
Oversee the digital measurement and attribution framework, including pixels, tracking tags, Google Tag Manager, GA4 events, conversion tracking, and UTM standards.
Coordinate with the agency of record and media partners to ensure accurate campaign tracking, troubleshoot discrepancies, and maintain consistent measurement standards.
Document tracking processes and ensure compliance with applicable privacy, consent, and data-handling requirements.
Consolidate, validate, and analyze digital marketing and destination performance data from internal platforms, agency reports, and external sources.
Monitor KPIs aligned with VSB’s strategic plan, including website traffic, audience engagement, campaign performance, room-night demand, visitor spending, length of stay, and market performance.
Collaborate with VSB’s agency of record to monitor, analyze, and report on SEO, AXO, and AIO performance.
Identify trends, assess VSB’s visibility and discoverability across traditional search and AI-powered discovery platforms, and recommend strategies to improve performance.
Prepare monthly dashboards, performance reports, and board-report data, translating results into actionable insights and recommendations.
Maintain consistent reporting standards and historical data for trend analysis, year-over-year comparisons, and strategic decision-making.
Collaborate across VSB departments to ensure reporting supports organizational goals and share relevant industry trends and analytical insights.
Provide digital expertise, audience insights, and performance data for VSB’s annual marketing plan and campaigns targeting leisure, business, and sports travelers.
Work with the Director of Marketing & Communications, Marketing Manager, PR & Social Media Manager, and agency partners to integrate digital platforms, tracking, and measurement into marketing initiatives.
Provide digital and analytical support for publications, visitor guides, apps, email communications, annual reports, and other assigned materials.
Manage position-related invoices and participate in relevant professional development, industry events, and training.
Travel locally and nationally and work evenings, weekends, or holidays as required.
Perform other duties as assigned to support VSB’s mission and organizational success.