Practice Development Officer

Cerity Partners•Los Angeles, CA

About The Position

The Practice Development Officer supports the growth and operational success of wealth management and specialty practices at Cerity Partners. The role serves as a strategic liaison to practice leaders, helping uncover opportunities and advance client, colleague, and operational success. The officer works with practices to develop and execute strategies for client acquisition, retention, revenue growth, and profitability. This includes improving lead flow, researching market and competitor trends, supporting advisor business plans, and advising on practice performance and investment opportunities. The role also supports marketing and client communications, including campaigns, social media, events, and thought leadership content. The position assists with hiring, onboarding, training, employee relations, and professional development; supports compliance with firm policies and regulatory requirements; and works with shared services on operational improvements and practice reporting. It also supports new practices as they onboard and ramp up, helping them understand the firm's offerings and client service standards. Travel may be required up to 20%.

Requirements

Bachelor’s degree in finance, business administration, marketing, or a related field.
At least 10 years of experience in wealth management, business development, practice management, or a related role.
Strong understanding of investment advisory business models, financial products, wealth management principles, client relationship management, and industry best practices.
Ability to develop and execute strategic business plans.
Strong organizational and project management skills.
Experience in marketing, client acquisition strategies, and lead generation.
Excellent communication, project management, and leadership skills.
Ability to analyze data and industry trends to inform strategic decisions.
Proficiency in CRM systems, marketing tools, and financial planning software.
Ability to travel up to 20%.
Client-focused and goal-oriented, with emotional intelligence, professionalism, integrity, and ethical standards.
Strong analytical and problem-solving abilities, with adaptability and proactivity in a fast-paced environment.

Nice To Haves

Knowledge of human resources policies, hiring best practices, and employee relations.
Experience as a wealth advisor serving high-net-worth clients.
Familiarity with regulatory requirements and compliance in wealth management.

Responsibilities

Cultivate strong relationships with practice leaders.
Develop and execute strategies for client acquisition, retention, and revenue growth within practices.
Develop strategies to uncover opportunities, optimize lead flow and internal processes, and identify potential clients.
Use practice management systems to manage leads from the external sales team and encourage collaboration among practices.
Research market trends, competitor strategies, and client demographics to improve advisor outreach and identify opportunities.
Provide suggestions and strategies related to P&L performance, market trends, and investment opportunities.
Support business plans and goal-setting for advisors to improve practice efficiency and profitability.
Assist practices in refining marketing strategies and creating messaging for current and prospective clients.
Develop and implement client communication strategies, including email campaigns, social media, and events.
Coordinate with internal marketing teams on marketing materials, client emails, and thought leadership content.
Help practices identify hiring needs and coordinate with internal groups on onboarding and training advisory personnel.
Provide guidance on employee relations, performance management, and professional development.
Collaborate with leadership to implement HR policies and practices that support a productive and compliant work environment.
Help practices follow firm policies, regulatory requirements, and best practices.
Work with shared services to identify and implement operational improvements.
Create and support internal practice reporting and tracking of performance metrics for acquisition, retention, and revenue growth.
Support onboarding and ramp-up of new practices, including familiarization with firm offerings and client service standards.
Promote continuous growth and optimization within practices.