Practice Development Officer

Cerity Partners•Los Angeles, CA

5d•$225,000 - $250,000

About The Position

The Practice Development Officer supports the growth and operational success of wealth management and specialty practices at Cerity Partners. The role facilitates new business opportunities, strengthens existing client relationships, advances marketing initiatives, and supports operational effectiveness. It serves as a strategic liaison to practice leaders, drawing on financial and business development expertise to identify opportunities across the firm. The officer works with practices to develop and execute client acquisition, retention, and revenue-growth strategies; improve lead flow and practice collaboration; research market trends and competitor strategies; and support business planning and performance. The role also assists with client and prospect communications, marketing campaigns, event planning, practice hiring and onboarding, employee development, operational improvements, reporting, and the integration of new practices. It helps ensure practices follow firm policies, regulatory requirements, and client service standards.

Requirements

Bachelor’s degree in finance, business administration, marketing, or a related field.
At least 10 years of experience in wealth management, business development, practice management, or a related role.
Strong understanding of investment advisory business models, financial products, wealth management principles, client relationship management, and industry best practices.
Ability to develop and execute strategic business plans.
Strong organizational and project management skills.
Experience in marketing, client acquisition strategies, and lead generation.
Excellent communication, project management, and leadership skills.
Ability to analyze data and industry trends to inform strategic decisions.
Proficiency in CRM systems, marketing tools, and financial planning software.
Ability to travel up to 20%.
Client-focused and goal-oriented, with emotional intelligence, professionalism, integrity, and ethical standards.
Strong analytical and problem-solving abilities; adaptable and proactive in a fast-paced environment.
Must be authorized to work for any employer in the United States.

Nice To Haves

Knowledge of human resources policies, hiring best practices, and employee relations.
Experience as a wealth advisor serving high-net-worth clients.
Familiarity with regulatory requirements and compliance in wealth management.

Responsibilities

Cultivate trusted relationships with practice leaders.
Develop and execute strategies for client acquisition, retention, and revenue growth in collaboration with practices.
Facilitate lead flow by identifying new opportunities, optimizing internal processes, and identifying potential clients.
Use central practice management systems to improve lead flow from the external sales team and encourage practice collaboration.
Research market trends, competitor strategies, and client demographics to improve advisor outreach and identify opportunities.
Provide suggestions and strategies related to P&L performance, market trends, and new investment opportunities.
Support business plans and goal-setting to improve advisor efficiency and practice profitability.
Help advisory practices refine marketing strategies and create messaging for current and prospective clients.
Develop and implement client communication strategies, including email campaigns, social media, and events.
Coordinate with internal marketing teams on marketing materials, client communications, and thought leadership content.
Assist practices in identifying hiring needs and coordinate onboarding and training with internal groups.
Provide guidance on employee relations, performance management, and professional development.
Collaborate with leadership on human resources policies and practices that support a productive and compliant work environment.
Help practices follow firm policies, regulatory requirements, and best practices.
Work with shared services to identify and implement operational improvements.
Create and assist with internal practice reporting and tracking of client acquisition, retention, and revenue-growth metrics.
Support onboarding and ramp-up of new practices, introducing them to the firm's wealth management, central solutions, specialty practices, and client service standards.
Foster continuous growth and optimization within practices.