PR Specialist

Reflex Media, Inc.•,

5d•$80,000 - $100,000•Remote

About The Position

Seeking.com is looking for a PR Specialist to join their in-house PR and Communications team, reporting to the Senior PR Manager. This role involves actively pitching journalists, drafting press releases, managing a member casting book, and potentially serving as a spokesperson. The position offers significant responsibility and the opportunity to work closely with the Senior PR Manager on various aspects of public relations, including top-tier pitching, executive visibility, agency coordination, trend-jacking, awards, and member casting. It's designed for an ambitious individual aiming for a Senior PR Manager role within two to three years through hands-on experience.

Requirements

3 to 5 years of experience in PR (agency or in-house), journalism, or communications.
Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track record.
Demonstrated track record contributing to or personally securing media coverage (regional, trade, or national outlets).
Strong writing and editing skills with a portfolio of work.
AI fluency, including experience with tools like ChatGPT, Claude, or Perplexity for research, drafting, media list building, and coverage analysis.
Working knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus Jira/Asana/Monday, plus AP style.
Strong organizational and project coordination skills.
Willingness and ability to participate in interviews and substitute as a spokesperson.
Comfort working remotely on a small, fast-moving team.

Nice To Haves

Experience at a top consumer or lifestyle PR agency (e.g., Edelman, BerlinRosen, Weber Shandwick, Ketchum, M Booth, Ogilvy).
Newsroom experience as a reporter or junior editor.
Existing relationships with dating, relationships, lifestyle, business, or consumer tech beat reporters.
Experience with member, customer, or talent casting for media stories.
Experience with influencer coordination or modern earned-and-paid integration.
Comfort with reputation work for brands that carry public-perception baggage.
Experience working at an entrepreneurial or founder-led company.

Responsibilities

Draft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books.
Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on assigned beats.
Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beats.
Respond to inbound media requests and route information across the company.
Identify and act on PR opportunities through platforms like Qwoted and HARO.
Contribute to trend-hijacking by proposing news-cycle insertion opportunities with draft pitches.
Edit and proofread own work and peers' work to AP-style standards.
Manage the day-to-day operations of the member casting book, including recruitment, vetting, briefing, and scheduling.
Manage NDAs, consent forms, and post-interview follow-ups for member interviewees.
Ensure the casting book is tagged, searchable, and current.
Be available to participate in interviews and serve as a spokesperson for Seeking.com when needed.
Substitute for the Senior PR Manager or Co-CEOs when they are unavailable or when a different perspective is beneficial.
Maintain personal media-readiness, including current talking points and media training.
Coordinate with the Senior PR Manager and legal on spokesperson appearances with reputational sensitivity.
Serve as the day-to-day operational liaison with outside agency partners in the UK and US.
Run agency status calls, track deliverables, and follow up on open items.
Quality-control agency-drafted materials.
Share approved messaging, campaign updates, and brand guidelines with agency partners.
Surface agency performance issues to the Senior PR Manager.
Help build the pipeline of opportunities for Co-CEO visibility (podcasts, interviews, speaking engagements).
Draft briefing materials, narrative arcs, and message tracks for executive appearances.
Research relevant awards and prepare submissions.
Coordinate stage and panel opportunities at conferences.
Monitor news, newsletters, X, and competitor PR daily.
Maintain a calendar of recurring cultural moments and pre-build pitches.
Track competitor PR activity and identify opportunities.
Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking.
Maintain the PR asset library (imagery, boilerplates, messaging, etc.).
Monitor daily media coverage using tools like Muck Rack, Cision, Meltwater, and Google Alerts.
Compile weekly coverage summaries and contribute to monthly PR reports.
Maintain SOPs and process documentation for recurring workflows.
Help maintain crisis communication resources and contact lists.