Senior MarCom Specialist (PR Specialist)

SBC Performance

About The Position

We are looking for a Senior MarCom Specialist to lead and execute B2B communications initiatives across PR, content, events, and brand visibility activities in the US market. This role is ideal for a hands-on communications generalist who combines strategic thinking with strong execution skills and is comfortable working autonomously in a fast-paced environment. You will work cross-functionally with Sales, Partnerships, and Leadership teams to strengthen brand reputation, support business growth, and drive market visibility.

Requirements

5+ years of experience in Marketing Communications, PR
Strong background in B2B communications and brand positioning
Proven experience driving PR, media relations, and thought leadership initiatives
Experience managing industry events, expos, or conferences
Strong content creation and storytelling skills
Ability to independently lead projects from idea to execution
Excellent communication and stakeholder management skills
Experience working with cross-functional teams
C1 English

Responsibilities

Build and strengthen brand visibility and market reputation
Drive PR initiatives, media placements, and industry publications
Support award submissions, research publications, and thought leadership activities
Collaborate with leadership on expert commentary and industry positioning
Identify communication opportunities that support business growth
Lead marketing support for industry events and expos
Coordinate event execution end-to-end
Manage branded merchandise and event-related materials
Collaborate with vendors, partners, and external providers
Support Sales teams with communication and marketing assets
Develop LinkedIn-focused content initiatives
Create communication materials for campaigns, announcements, and partnerships
Ensure consistency of messaging and brand tone across channels