Senior Corporate PR Manager

Kingfisher

2d • Hybrid

About The Position

We are looking for a Senior Corporate Communications Manager to define and drive how B&Q and TradePoint are seen, heard, and trusted in the world beyond our stores. This is a senior, strategic role at the heart of the business — shaping our corporate narrative, building our reputation, and making sure we show up with clarity and impact across media, industry and stakeholder channels. From major brand reputation campaigns to high-stakes issues management, you’ll lead the work that protects and enhances trust in B&Q and TradePoint. Working closely with the Board, senior leadership team, and Kingfisher Group, you’ll ensure our voice is consistent, confident, and aligned to the bigger picture.

Requirements

• Confident senior communicator, strategic thinker, and trusted advisor who thrives in a high-profile, fast-moving environment.
• Passionate about shaping reputation and influencing how a brand shows up at the highest level.
• Strategic Leadership: Proven experience developing and leading corporate PR or communications strategies
• Senior Stakeholder Influence: Confidence working with Board and executive-level stakeholders
• Reputation & Crisis Expertise: Strong experience managing issues, risk and high-profile communications
• Agency & Budget Management: Experience leading agencies and managing significant budgets
• Exceptional Storytelling: Ability to translate complex topics into clear, compelling narratives
• Cross-Functional Collaboration: Experience working across large, complex organisations
• Calm & Credibility: Able to operate with authority and composure under pressure
• Modern PR Mindset: Understands how PR connects with social, content, and cultural relevance

Responsibilities

• Set the corporate narrative and strategy
• Lead corporate comms strategy, ensuring clear, aligned messaging
• Shape narrative across Responsible Business, growth and transformation
• Deliver integrated PR plans aligned with marketing and brand
• Produce key reports and thought leadership grounded in data
• Ensure consistency across all external channels
• Lead brand reputation & PR campaigns
• Deliver impactful, insight-led corporate PR
• Oversee agency-led reputation campaigns aligned to goals
• Identify standout storytelling opportunities
• Blend earned media, content and social amplification
• Own agency & press office performance
• Lead PR agency model, direction and KPIs
• Oversee press office output (proactive and reactive)
• Drive creativity, efficiency and measurable results
• Act as senior advisor on reputation & issues
• Advise senior leaders on reputation, risk and comms strategy
• Lead crisis and issues management
• Oversee messaging on sensitive topics
• Support leaders through complex situations
• Champion leadership visibility & thought leadership
• Raise leadership profile through media and LinkedIn
• Develop aligned thought leadership strategies
• Create opportunities for industry and cultural engagement
• Work across the business & senior forums
• Align comms across teams and priorities
• Partner across functions to shape narrative and manage risk
• Embed comms into planning and change initiatives
• Connect across Kingfisher & banners
• Align with Group and other banners
• Ensure consistent messaging on shared priorities
• Identify collaboration and amplification opportunities
• Manage budget & drive impact
• Own PR and press office budget
• Allocate spend based on priorities and effectiveness
• Track performance and optimise impact
• Keep us relevant & evolving
• Spot trends and cultural opportunities
• Integrate PR with social, content and marketing
• Evolve formats and storytelling approaches

Benefits

• Competitive salary
• Award-winning pension scheme
• Bonus
• ShareSave options
• 6.6 weeks holiday
• Payroll giving
• Employee Assistance Programme
• Shopping discounts
• Colleague wellbeing benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed