Digital PR Specialist

Blue Array

5d • Remote

About The Position

Blue Array is seeking an innovative and passionate Digital PR Specialist to join their dynamic team. This role offers the opportunity to own campaigns from ideation to execution, focusing on creating and promoting standout Digital PR initiatives. The Digital PR Team supports clients across various sectors, helping them gain visibility and drive impactful growth through meaningful relationship building.

Requirements

• Experience in Digital PR (around 3 years is ideal), preferably within a digital marketing or SEO agency environment.
• Familiarity with Digital PR outreach tools (like Roxhill, Buzzstream) and SEO reporting platforms (such as SEMrush, Ahrefs).
• Strong writing and storytelling skills, with examples of published PR content (media placements, press releases, thought leadership, etc.).
• Comfortable working directly with clients, building rapport, and communicating clearly.
• A record of planning and delivering successful PR campaigns that drive media coverage and audience engagement.
• Experience managing accounts and helping clients grow.
• The ability to quickly understand briefs and respond with creative, insightful ideas.
• Organised, proactive, and able to juggle multiple projects without missing a beat.
• Excellent communicator, both written and verbal.
• A true team player: supportive, adaptable, and open to new ideas.
• A desire to keep learning and growing in a fast-changing industry.
• The right to work in the UK and currently based in the UK.

Responsibilities

• Client Engagement: Build strong, trust-based relationships with clients, acting as their main point of contact to ensure clear communication, managed expectations, and campaigns aligned with their goals.
• Innovative Campaign Creation: Craft compelling, data-driven PR campaigns that earn high-quality links and press coverage, balancing large-scale initiatives with creative mini-stories, always focusing on results and brand impact.
• Media Relations: Develop targeted media lists and nurture relationships with key journalists to pitch stories and secure client features in relevant publications.
• Performance Monitoring: Track and report on coverage and campaign effectiveness, providing clients with insights into the impact of Digital PR on brand visibility and driving continuous improvement.
• Collaboration: Work closely with the SEO team to align PR strategies with broader marketing efforts for maximum reach and recognition.

Benefits

• A competitive salary, bonus and pension
• Holiday allowance of 25 days per year
• Remote role with regular travel to our Reading HQ and client locations
• Your birthday off annually
• 3 charity days annually
• Flexible working
• Enhanced family leave policies
• Employee assistance programme available immediately
• Private medical insurance (following probation)
• Free gym membership (following probation)
• Cycle to work scheme (following probation)
• The option to work overseas up to a month per year
• A multitude of socials, inc our Summer Party
• Plenty of internal training, including access to the Blue Array Academy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed