Digital PR Specialist

Omniscient

4d•Remote

About The Position

Omniscient is seeking a Digital PR Specialist to join their Off-Page/Digital PR team. This role focuses on earned media campaigns that build client authority across search engines, AI platforms, and relevant communities. The position requires a strategic approach beyond traditional link building, encompassing brand mention outreach, original research distribution, and community engagement. The specialist will collaborate with internal teams, build relationships with media and industry voices, and report on campaign performance. While remote, candidates must be based within +/- 3 hours of Eastern Time.

Requirements

Understanding that authority is built through backlinks, brand mentions, media coverage, community credibility, and AI citations.
Strong communication and relationship-building skills.
Curiosity about how AI is changing search and an understanding of AI sourcing information.
Comfort using AI tools for prospecting, outreach, and analysis, and identifying inefficiencies.
Resourceful and self-directed with the ability to manage accounts and prioritize deadlines.
Comfort with data and reporting, able to pull reports, identify trends, and explain them.
Interest in the bigger picture, understanding client business goals and competitive landscapes.
Candidates must be based +/- 3 hours of Eastern Time.

Nice To Haves

Experience in a Digital PR or outreach role.
Familiarity with B2B software companies.
Experience with original research distribution.
Experience with Reddit engagement strategies.

Responsibilities

Build and manage link acquisition campaigns, including prospecting, pitching, and securing placements.
Run brand mention and digital PR outreach, identifying and pursuing unlinked mentions and pitching client stories to media.
Distribute original research and data-driven content through outreach campaigns.
Develop and execute Reddit engagement strategies to build client credibility in relevant communities.
Collaborate with On-Page/Organic Growth strategists and the Creative team.
Report on campaign metrics, analyze results, and make recommendations for improvement.