Brand PR Specialist

Celsius•Boca Raton, FL

2d•Onsite

About The Position

Celsius Holdings, Inc. is seeking a Brand PR Specialist to support U.S. earned media strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and Rockstar Energy. Reporting to the Senior Director, Brand PR, this role will focus on driving high-impact earned media and earned social coverage tied to sports, athletes, artists, entertainment, partnerships, and cultural moments. The specialist will ensure the brands show up in culture with relevance, credibility, and consistency while aligning with brand and marketing priorities.

Requirements

3+ years of experience in PR/communications, with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus).
Proven ability to drive earned media outcomes across high-profile launches or tentpoles.
Demonstrated ability to incorporate AI technology into the PR and communications workflows.
Strong competency in ChatGPT, Copilot, Claude; tool fluency preferred.
Experience developing partnerships across creators, brands, and/or licensed/IP with clear results.
Strong writing, narrative-building, and stakeholder management skills; confident in fast-moving environments.
Experience managing agencies and navigating complex cross-functional partner groups.
Strong writing and media relations skills
Experience securing earned media
Passion for sports, culture and entertainment

Nice To Haves

Relentless drive to maximize opportunities and succeed
Positive energy that inspires confidence and leadership among peers and partners
Consumer-first mindset
Strong storytelling, creativity and the imagination to solve challenges in unique ways
Attention to detail and high-quality work output
Ability to translate cultural trends into PR opportunities
Strong project management and prioritization skills
Comfort working across multiple projects under tight deadlines with high visibility initiatives
Collaborative, one-team approach

Responsibilities

Develop and lead the earned + shared media and partnerships approach across the annual marketing calendar, aligned to brand priorities, campaign objectives, and business goals.
Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum.
Provide strategic counsel to cross-functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance.
Lead national media relations end-to-end, including management of agency pitching, relationship-building, press outreach, and rapid response to inbound inquiries.
Create & review all core communications assets (press releases, media alerts, talking points, spokesperson Q&As, briefing docs) to ensure clear, consistent messaging.
Partner with Social, Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity, including PR-forward experiential moments when relevant.
Execute PR strategies that generate national, local, and earned social media coverage
Develop and pitch proactive PR-driven stories
Build relationships with key media
Draft press materials and media briefs
Translate marketing initiatives into compelling narratives
Support always-on storytelling pipeline
Ensure brand voice consistency
Partner with Brand Marketing, Partnerships and Influencer teams
Support athlete and artist partnerships and activations
Coordinate closely with internal stakeholders to ensure alignment on messaging, timing, and amplification strategies
Act as a liaison between PR, marketing, and external partners to streamline execution
Support integration of PR into 360 campaign planning from ideation through execution
Align PR with key launches and campaigns
Track and analyze media coverage
Report on performance and insights
Analyze sentiment, message pull-through, and competitive share of voice
Develop recaps and post-mortem reports with actionable insights
Leverage monitoring tools to inform proactive storytelling opportunities
Identify trends and opportunities