Partnerships & PR Specialist
About The Position
Backcountry is looking to deepen its brand presence through strategic partnerships and media relations, and this role is central to making that happen. As Brand Marketing - Partnerships & PR Specialist, you will execute partnership programs and PR initiatives that drive brand awareness, storytelling, and authentic connection with core outdoor audiences. In your first 6–12 months, success means establishing a reliable cadence of media outreach and partner activations, building strong relationships with key media contacts and industry partners, and delivering measurable improvements in press coverage and brand visibility. This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.
Requirements
- Experience supporting brand collaborations, partnerships, or influencer initiatives.
- Working knowledge of media relations and public relations best practices.
- Strong written and verbal communication skills.
- Effective relationship-building and organizational skills.
- Proactive, detail-oriented, and action-oriented working style.
- Demonstrated ability to contribute to securing meaningful press coverage and supporting impactful partnerships.
Nice To Haves
- Existing or developing relationships with media in outdoor, lifestyle, consumer, or related categories.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Responsibilities
- Identify, coordinate, and manage collaborations with brands, athletes, and industry partners to execute Backcountry's partnership strategy.
- Develop and implement PR initiatives that enhance brand visibility through media outreach, press efforts, and storytelling.
- Draft and coordinate press materials, announcements, and proactive media outreach efforts.
- Build and maintain relationships with media contacts, influencers, and key stakeholders to generate authentic engagement and positive coverage.
- Partner with brand, content, and performance marketing teams to support integrated campaigns that include PR and partnership components.
- Research industry trends and competitor activity to identify new partnership and positioning opportunities.
- Support crisis communications efforts and reputation management initiatives as needed.
- Track and report on PR and partnership performance metrics, providing insights and recommendations to internal stakeholders.
Benefits
- Paid time off policies
- 401(k) match
- Medical/dental/vision and a variety of supplemental policies
- Employee discounts across our portfolio of brands
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
