PR Manager

eBay•San Jose, CA

2d•$107,200 - $143,100•Hybrid

About The Position

eBay is seeking a PR Manager to join its global communications team, focusing on Collectibles and eBay Live. This role involves working closely with regional and global colleagues across communications, marketing, brand, and business units, including international collaboration with teams in the U.S., UK, Germany, France, and Italy. The position is based in San Jose and reports to a Senior Manager. It is an individual contributor role designed for someone with 4-6 years of experience looking to expand their scope and ownership. The role offers opportunities to develop skills in strategy, storytelling, and relationship management, with a focus on critical communications within a global team. The ideal candidate is passionate about media relations and storytelling, possesses a deep understanding of the media landscape, and can connect cultural moments in sports, entertainment, collectibles, and live commerce to relevant news stories. The team is collaborative, fast-paced, and values trust, curiosity, and impact. eBay offers a hybrid work environment with three days in-office and two days remote.

Requirements

4–6 years of consumer PR experience, preferably including both agency and in-house settings.
Demonstrate a keen enthusiasm for pop culture, sports, TCG, and/or collectibles.
Demonstrate a solid understanding of the media landscape, with a track record of proactive storytelling and reactive press management.
Excellent writing, editing, and presentation skills, with strong attention to detail.
Be a proactive, organized self-starter who can prioritize multiple demands and move with urgency.
Have experience and/or willingness to incorporate marketplace data and insights into storytelling (with the support of a data analyst).
Be comfortable working cross-functionally and across time zones in a dynamic, global environment.
Demonstrate the ability to connect business priorities to cultural and industry trends to build compelling narratives.
Have experience driving successful PR strategies and creative campaigns that are strongly rooted in business goals.
Maintain strong relationships with consumer media.

Nice To Haves

Hold a Bachelor’s degree in Communications, Journalism, Public Relations, or a related field (preferred).

Responsibilities

Assist in advancing eBay’s consumer narrative and value proposition, emphasizing Collectibles and eBay Live, and maintaining a balance between category details and overarching business objectives.
Execute integrated communications strategies and campaigns that extend beyond traditional PR, leveraging data, insights, and emerging tools (including AI) to drive consideration of the marketplace through earned media.
Collaborate closely with consumer PR teammates, vertical leads, and corporate and internal communications partners.
Partner with marketing and business unit teams to provide thoughtful, strategic counsel and executional support.
Manage global agency partners on key campaigns and initiatives.
Build and maintain positive connections with media across pop culture, enthusiast, lifestyle, and more.
Monitor and assess media coverage alongside pop culture and technology trends to guide and advance eBay’s consumer PR initiatives for collectibles and eBay Live.
Partner effectively with agency teams to measure impact, translate metrics into insights, and refine strategy.
Demonstrate curiosity and initiative in adopting AI and emerging tools to improve communications workflows, storytelling, and insights, while maintaining strong editorial judgment and brand standards.