PR & Marketing Specialist

Northeast Georgia Health System•Gainesville, GA

19h•Onsite

About The Position

Responsible for the development and execution of public relations and marketing for Northeast Georgia Health System. Works independently, providing PR guidance to executive leaders, service line directors, managers and physicians and determining strategy for marketing and promotion to help achieve volume goals for multiple accounts/departments. Thinks critically to identify and initiate opportunities for integration into service area communities. Develops and implements documented marketing plans in collaboration with other PR/Marketing staff members, Planning and Regional Network Development staff, and tracks data to report results and improve campaign performance. Responsibilities also include the coordination of hospital publications, development of special purpose brochures, coordination of special events and health education programs, assistance with media relations and effectively maintaining the organization's brand. Should excel in writing for web, social media, and the press; distilling complex messages and tailoring for various audiences; producing video content; managing budgets; strategy development and campaign design and execution.

Requirements

Bachelors Degree in a communication related field required
three (3) years of professional experience in a position with relatable skills
knowledge of healthcare industry
knowledge of the Atlanta market
knowledge of Epic electronic medical record
Must be proficient in Microsoft Word, Excel and PowerPoint
Must be proficient in web content management

Nice To Haves

Experience with Adobe Creative Suite beneficial

Responsibilities

Develop and execute advertising, public relations and media relations strategy for 3 – 5 key service lines.
Must handle needs of multiple service-lines simultaneously within assigned deadlines.
Work closely with multiple operational and clinical leaders, guiding complex projects to shape and influence strategy.
Develop creative concepts to effectively support business growth strategies and priorities, working with in-house resources and outside companies to create effective online, video, audio, print, and other advertising, marketing and communication pieces.
Negotiate and buy media placements (online paid search and display campaigns, print ad space, radio spots, television commercials, etc.)
Write content and act as editor for publications, online content and other communication materials in accordance with assigned deadlines.
Develop strategic relationships with media outlets and coordinate media relations, including releasing patient information, in accordance with hospital policy.
Write and distribute news releases and proactively pitch stories to media.
Coordinate speaking opportunities and health education events.
Keep PR Director and Manager abreast of specific issues arising within service lines which may require intervention by Director or other management.
May assist with crisis communications.
May guide or train less experienced team members.
Coach leaders and physicians, writing media responses and speeches as needed for media inquiries, speaking opportunities and health education events.
Identify opportunities and help define strategy to grow referrals and increase patient volumes.
Manage complex political relationships to foster optimal business growth for the health system, keeping PR Director and Manager abreast of issues which may require intervention.
Provide timely, accurate data that proves success and return-on-investment of promotional activity that helps providers and practices achieve budgeted patient volumes.