PR & Content Specialist - AdFarm

RR46•Calgary, AB

30d•Hybrid

About The Position

You don’t make it 40 years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals. We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat. We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit. You will love it here if you follow these GUIDEPOSTS: Are you being agile? Change is inevitable, whether it’s from the client, or the industry as a whole. Are you ready to get the job done well, on time and on budget? We’re all about developing and following processes that keep our teams effective and our clients happy. Are you being smart? Knowing what to ask, how to start and what resources you have to solve problems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry. Are you being helpful? If you know the ad and ag industries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, your supervisor and your team. As the Public Relations and Content Specialist, you will have a strong background in corporate communications, writing and content creation. This role will play a key part in shaping client narratives, securing high-impact media placements, and elevating thought leadership within the agriculture and food sectors. You’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following: Trends Execution Input & Analysis Collaboration You’ll have success here if you value clear processes and feel qualified based on having 5+ years of experience in doing the following things:

Requirements

5+ years of experience in public relations or communications, preferably within an agency environment
Bachelor’s degree in Communications, Public Relations, Journalism, or related field
Proven experience in corporate communications and executive positioning
Demonstrated success in earned media and building relationships with journalists
Exceptional writing, editing, and storytelling skills
Ability to manage multiple clients and deadlines in a fast-paced environment
Team player and a critical thinker

Nice To Haves

Familiarity with agriculture, agri-business, food systems, or rural industry is strongly preferred
Familiarity with non-profit organizations, associations and/or policy work is considered an asset
Demonstrated relationships with media outlets and journalists. Relationships with B2C media (national + regional) is a strong asset. Relationships with B2C & B2B agriculture media a plus.

Responsibilities

Develop and execute strategic PR and corporate communications plans for agriculture, food and agri-business clients
Build and maintain strong relationships with journalists, editors, and opinion contributors across trade, national, and regional media
Pitch and place stories, including features, op-eds, and executive thought leadership articles
Draft high-quality press materials, including press releases, media pitches, bylined articles, and executive messaging
Advise clients on corporate communications strategies, including reputation management and crisis communications
Identify timely opportunities for media engagement tied to industry trends, policy developments, and market shifts
Monitor media coverage and provide insights and reporting on PR performance
Collaborate with internal creative, digital, and strategy teams to ensure integrated campaign execution