PR & Social Content Specialist

Do it Best•Fort Wayne, IN

1d•Onsite

About The Position

As the PR & Social Content Specialist, you will be responsible for managing, executing, and evolving the external storytelling of Do it Best, True Value, and Do it Best Group across owned, earned, paid, and social media channels. Reporting to the Senior Communications Manager – External & Brand, this role will lead content development and execution for external-facing websites, B2B social media platforms, and storytelling initiatives that support critical company messages and center the independent dealers we serve. You’ll shape our brand story and our brand voice through compelling content that drives awareness and engagement with members, prospects, and our industry. The PR & Social Content Specialist blends creativity with strategy and execution, guiding how both brands show up in the industry and connect with audiences every day.

Requirements

3+ years in content strategy, editorial planning, integrated marketing, media relations, communications, or social media
Demonstrated success managing brand content across multiple platforms and digital channels
Excellent writing and editing skills with an eye for visual storytelling
Familiarity with modern social media platforms and the culture of each
Strong project management and organizational skills
Experience using CMS platforms, social media management tools, and basic design tools (e.g., Canva, Adobe Express)
Proficiency in Google Analytics, Microsoft Office, and Google Workspace

Responsibilities

Help establish and evolve brand voice, presence, and identity for Do it Best Group, Do it Best, and True Value
Develop comprehensive content strategies to ensure alignment across all channels
Translate brand identity into editorial storytelling moments to support business goals and drive emotional connection with audiences
Work to identify, develop and publish brand storytelling campaigns
Serve as a partner for the organization to review and align materials to brand standards
Lead content creation for official social media platforms: True Value LinkedIn, and Do it Best LinkedIn, Facebook, Instagram, and YouTube
Create engaging content that drives an emotional connection with audiences
Lead content creation for corporate websites: (e.g., doitbestonline.com, truevaluecompany.com, doitbestgroup.com)
Develop a consistent publishing schedule and manage content calendars for digital and social platforms in alignment with broader communication and marketing campaigns
Ensure posts are aligned with each respective brand in voice, tone, visuals and goals
Develop and grow relationships with industry media partner
Support relationship with media relations agency
Vet dealer story submissions for alignment with company messages
Support dealer publicity in their own local markets
Partnership within the communications team and across the entire company is vital for success in this role. The PR & Social Content Specialist will need to build strong relationships with: The Sales teams to identify and flesh out member and retailer success stories, Merchandising and Sales teams to identify, develop and publish the latest updates in product categories, thought leadership, Market events, and more, Creative teams to ensure visual brand alignment and timely asset production, Internal stakeholders to keep web content up to date, accurate, and aligned with business objectives, Marketing, Sales, and Product teams to amplify key launches and market messages, Designers, communications specialists, and the PR/media team to ensure message consistency across paid, earned, and owned channels
Monitor platforms for engagement opportunities, respond to inquiries, and support reputation management
Track performance metrics and adjust content strategies based on analytics and audience insights
Leverage scheduling and analytics tools (e.g., Hootsuite, Meta Business Suite, LinkedIn Campaign Manager) to manage and report on content
Analyze traffic, engagement, and campaign metrics to optimize digital storytelling and audience growth
Plan ahead and identify opportunities to engage in culture, conversation, etc.