PPC Strategist (Paid Media)
About The Position
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below! We are looking for a PPC Strategist to independently own paid media strategy and performance across a growing portfolio of accounts, reporting directly to the SVP of Marketing & Analytics.
Requirements
- Bachelor's degree in Marketing or equivalent business experience.
- 3–5 years of hands-on experience managing PPC campaigns at scale, working independently.
- Proven track record managing Google Ads, Microsoft Ads, Meta Ads, and other platforms end-to-end — account structure, budget ownership, and testing frameworks.
- Strong analytical skills with demonstrated ability to translate data into strategic decisions without close supervision.
- Experience managing budgets exceeding $2Mil
- Comfortable operating with full autonomy in a fast-paced environment with minimal oversight
Nice To Haves
- Prior experience in a regulated industry (financial services, mortgage, insurance) preferred.
Responsibilities
- Own daily campaign management to meet monthly lead volume, CPL, and efficiency targets across assigned accounts.
- Lead multi-campaign optimization, bid strategy, and budget pacing across large-scale paid media programs.
- Independently diagnose performance issues and build test plans (bid strategy, ad copy, audience, landing page) with full ownership of execution.
- Conduct deep-funnel analysis — CPC, CPM, CPA, CPL — down to the keyword level, and translate findings into actionable recommendations.
- Ensure ad copy and landing pages tied to regulated products (Reverse/HECM, refinance) align with company advertising standards prior to launch.
- Stay ahead of platform and industry changes (Google Ads, Microsoft Ads, Meta) and proactively recommend adoption where it improves efficiency.
- Collaborate cross-functionally with Creative and Data/Analytics to align paid media execution with broader digital marketing goals.
- Present campaign performance and strategic recommendations directly to the SVP of Marketing & Analytics.
Benefits
- Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
- Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
- 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
- Multiple PPO Medical Plans, as well as HDHP eligible plan.
- Dental Coverage
- Vision Coverage
- Company Paid Life Insurance
- 401K with a generous employer match
- Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
- Free Legal Services
- Employee Loan Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
