PPC Specialist

Soft2Bet•New Jersey, United States, NJ

1d•$85,000 - $100,000•Onsite

About The Position

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. As a PPC Specialist, you will support the PPC Manager in the day-to-day execution, monitoring, and optimization of paid media campaigns across Paid Search and other performance channels. This is a hands-on opportunity for a detail-oriented, analytical professional who is motivated to deepen their expertise in performance marketing within a regulated industry. You will help ensure campaigns run smoothly, identify meaningful performance trends, and contribute to ongoing testing and optimization across Soft2Bet’s iGaming and sports betting brands. The role is ideal for someone who enjoys working with data, campaigns, and cross-functional teams while building a strong foundation in acquisition marketing.

Requirements

4–5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
Familiarity with Google Ads and core paid-search and performance-marketing concepts.
Strong attention to detail and confidence working with campaign data, spreadsheets, reporting tools, and performance metrics.
Understanding of key acquisition metrics, including CPA, CTR, CVR, ROAS, and budget pacing.
Strong communication skills and a collaborative approach to working with cross-functional teams.
Ability to stay organized and manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
Eagerness to learn, test, and develop expertise in performance marketing.

Nice To Haves

Experience in iGaming, online gaming, sports betting, or another regulated industry is a plus.
Foundational understanding of Paid Social and Display platforms.
Experience with Apple Search Ads, Microsoft Advertising, Meta Ads Manager, or comparable media-buying platforms.
Familiarity with A/B testing, landing-page optimization, and conversion tracking.
Exposure to responsible advertising standards in regulated markets.

Responsibilities

Assist in launching, monitoring, and optimizing paid media campaigns across Google Ads, Apple Search Ads, Microsoft Advertising (Bing), Meta, and other relevant platforms.
Support keyword research, audience research, and competitive analysis to improve campaign performance.
Track campaign metrics and identify opportunities to improve CPA, CTR, CVR, ROAS, and other core performance indicators.
Prepare performance reports and summarize findings, insights, and optimization recommendations for the PPC Manager.
Support A/B testing of ad copy, creative, landing pages, bid strategies, and audience targeting.
Collaborate with Creative, Content, Analytics, Product, and Compliance teams to support effective campaign execution.
Help ensure campaigns follow applicable advertising standards, brand guidelines, Responsible Gaming requirements, and regulatory expectations.
Assist with budget pacing, spend tracking, campaign maintenance, and quality assurance across platforms.
Stay informed on platform updates, paid-media best practices, and competitive activity within the regulated iGaming space.