Lead PPC Speсialist

Social Discovery Group • Bangkok, GA

8d • Remote

About The Position

Social Discovery Group (SDG) is seeking a Lead PPC Specialist to own and evolve the global Paid Search strategy across its product portfolio, with primary responsibility for Google Ads and additional ownership of Microsoft Advertising. This role involves leading, coaching, and developing the Paid Search team, managing portfolio-level budget allocation, forecasting, and performance across products, markets, and funnels. The specialist will design scalable account and campaign structures, lead the implementation and optimization of pLTV-based conversions, and establish a rigorous experimentation program. They will also oversee conversion tracking, analyze search demand, and collaborate with various teams to improve acquisition economics and landing-page performance.

Requirements

• Expert-level knowledge of Google Ads Search, including account architecture, keyword and search-query strategy, match types, negative keywords, RSAs, DSA, auction dynamics, policy compliance and international scaling
• Advanced knowledge of Google Smart Bidding: Maximize Conversions, Target CPA, Maximize Conversion Value, Target ROAS, portfolio bid strategies and the conditions required for stable learning and scale
• Hands-on experience implementing and optimizing campaigns against predicted lifetime value (pLTV) conversions or conversion values, including offline conversion imports, Enhanced Conversions, API-based value uploads, signal validation and bidding calibration
• Proven experience designing and running A/B tests through Google Ads Experiments, including bidding, campaign structure, match-type, ad-copy and landing-page experiments
• Strong statistical foundation: hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance, seasonality, multiple-testing risk and common sources of bias
• Advanced understanding of performance economics and funnel metrics: CAC/CPA, pLTV, ROAS, LTV-to-CAC, payback period, conversion lag, marginal CPA/ROAS, CVR, CPC, CTR and impression share
• Deep understanding of measurement and attribution across app, mobile web and desktop, including GA4, Google Tag Manager, Enhanced Conversions, offline conversion tracking and data-driven attribution
• Advanced Excel/Google Sheets skills and working proficiency with SQL, BigQuery and BI tools for campaign, cohort and funnel analysis
• Strong capability in budget allocation, forecasting, scenario modelling, marginal-return analysis, pacing and executive-level reporting for high-spend international accounts

Nice To Haves

• Experience with Microsoft Advertising, Search Ads 360, Google Ads Scripts or other automation tools is a strong advantage

Responsibilities

• Own and evolve the global Paid Search strategy across our products portfolio, with primary responsibility for Google Ads and additional ownership of Microsoft Advertising where relevant
• Lead, coach and develop the Paid Search team: set objectives, allocate workload, review performance, improve execution standards and support hiring and onboarding
• Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels, including Tier-1 geographies and six-figure+ monthly search spend
• Design scalable account and campaign structures covering keyword strategy, match types, negative keywords, search-query mining, bidding, RSAs, DSA and Performance Max where appropriate
• Lead the implementation and optimization of pLTV-based conversions and conversion values: partner with Analytics and Engineering to validate predicted lifetime value, conversion mapping, value uploads and signal quality, then use these signals in value-based Smart Bidding
• Establish a rigorous experimentation program using Google Ads Experiments to A/B-test bidding strategies, campaign structures, match types, ads, landing pages and pLTV optimization approaches
• Apply sound statistical methods to experiment design and interpretation, including hypothesis definition, sample-size and power considerations, confidence intervals, significance, seasonality and test contamination
• Oversee conversion tracking, Enhanced Conversions, offline conversion imports, attribution and reporting across app, mobile web and desktop; identify data gaps and drive remediation
• Analyze search demand, auction dynamics, marginal returns and conversion-funnel performance to identify scalable growth opportunities and present decision-ready recommendations
• Collaborate with Analytics, Engineering, Product, CRO, Creative and Localization teams to improve acquisition economics and landing-page performance across international markets
• Proven ability to build scalable campaign-management, experimentation, analytics and quality-assurance processes for a team.

Benefits

• REMOTE OPPORTUNITY to work full-time
• Vacation 28 calendar days per year
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
• Bonuses up to $5000 for recommending successful applicants for positions in the company
• 50% payment for professional training, international conferences, and meetings
• Corporate discount for English lessons
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed