SEO & PPC Manager

Cenvar Roofing & Solar•Lynchburg, VA

18h

About The Position

As the SEO & PPC Manager, you are responsible for driving our company’s digital growth by maximizing our visibility across search engines, AI-powered search platforms, and paid advertising channels. You will own the strategy, execution, and continuous optimization of our SEO, paid search, local search, and answer engine optimization efforts across multiple markets. This role is ideal for an analytical, self-directed marketing professional who thrives in a fast-paced environment and takes ownership of measurable business results. You will leverage data, emerging technologies, and market insights to improve lead generation, increase brand visibility, and maximize marketing return on investment. We are seeking someone who embraces change, proactively identifies opportunities, and continuously refines strategies to keep our company ahead of competitors.

Requirements

Minimum of 5 years of experience managing both SEO and paid search campaigns
Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO strategies
Proven success improving organic rankings, lead generation, and paid advertising performance
Strong analytical skills with the ability to interpret marketing data and communicate actionable insights
Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads
Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
Strong understanding of keyword research, technical SEO, and local SEO best practices
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
Self-motivated with strong organizational and problem-solving skills
Commitment to continuous learning and adapting to emerging digital marketing trends

Nice To Haves

Experience with SEMrush or equivalent SEO auditing platforms
Experience with Local Falcon or similar local search tracking tools
Experience with HubSpot CRM and attribution reporting
Experience with Domo or similar business intelligence platforms
Experience with landing page optimization platforms
Familiarity with AI search visibility tools such as BrightEdge, Profound, or similar platforms
Experience in roofing, construction, solar, home services, or other multi-location businesses
Bachelor's degree in Marketing, Business, Communications, or related field

Responsibilities

Manage and optimize Google Ads campaigns across Search, Local Services Ads (LSA), and Performance Max
Manage Microsoft Advertising (Bing) campaigns
Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing
Configure and maintain conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)
Prepare weekly and monthly performance reports with actionable insights and recommendations
Manage Local Services Ads, including lead review, dispute management, and profile optimization
Optimize website content and structure to improve organic search rankings across all service areas
Build and maintain market pages and service pages to support SEO growth
Implement and maintain structured schema markup including FAQ, LocalBusiness, Review, and How-To schema
Develop and manage backlink acquisition strategies
Manage Google Business Profiles for all branch locations, including posts, reviews, photos, Q&A, and profile optimization
Develop and execute review generation strategies to strengthen local search rankings
Monitor local map rankings using Local Falcon or similar tools
Conduct technical SEO audits, resolve crawl issues, and improve site performance and Core Web Vitals
Perform keyword research, competitor analysis, and content gap analysis using SEMrush or similar platforms
Monitor competitor search rankings and AI-generated search visibility
Stay current on search engine algorithm updates and adjust strategies accordingly
Optimize website content for AI-powered search platforms including Google AI Overviews, ChatGPT, Perplexity, and featured snippets
Structure website content to improve Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
Track AI-generated citations, brand mentions, referral traffic, and emerging AI search trends
Build dashboards and reporting systems that provide leadership with meaningful performance insights
Analyze website, campaign, and conversion data to support data-driven decision making
Recommend conversion rate optimization (CRO) improvements for paid and organic landing pages
Collaborate with Marketing, Sales, and Executive Leadership to support company growth objectives
Work collaboratively with leadership and internal teams to support company goals
Perform additional duties as assigned

Benefits

Health, dental, vision, and life insurance (available after 60-90 days)
401(k) participation with 4% employer matching contributions
PTO and 8 paid company holidays per year
Tuition-free college courses through our Education Program (up to $7K/year) and reimbursement for approved professional/personal development books
Exclusive discounts on roofing, gutters, repairs, solar, and windows

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