SEO Manager

Harmelin Media•Bala Cynwyd, PA

About The Position

Harmelin Media is seeking an SEO Manager to join our activation team. Search is at a pivotal moment, and with the integration of our paid and organic search teams, we are evolving our structure to stay ahead of an AI-driven landscape. This is an exciting opportunity to join a dynamic, insights-driven group that plays a critical role in driving client performance and business outcomes. We are seeking candidates with 6+ years of hands-on SEO experience developing and implementing strategic SEO plans across technical SEO, content optimization, link building, and AI-driven visibility (e.g., Generative Engine Optimization), as well as proactively leading reporting and insights for client websites. Candidates should bring a proven track record of driving measurable results across both traditional and modern search environments, with the ability to lead client strategy and relationships from day one. Paid search experience is a plus, and this role provides opportunities to expand into complementary areas of search while collaborating closely with account teams, internal specialists, and platform partners. As the day-to-day lead for assigned clients, you will proactively lead client calls and strategy meetings, serving as the primary point of contact for client SEO strategy, reporting, and insights. Title and salary for position to be commensurate with experience and qualifications.

Requirements

Typically 6+ years of relevant SEO experience, or an equivalent combination of related experience and demonstrated expertise
Strong knowledge of on-site and off-site SEO strategies, including AI-driven visibility and Generative Engine Optimization (GEO)
Proven ability to proactively lead client relationships, strategy conversations, and reporting/insights discussions
Independently identify opportunities, risks, and optimization initiatives, driving recommendations without direct oversight
Demonstrated experience with the following platforms (or similar tools): Google Analytics, Google Search Console, SEMRush, Screaming Frog, Ahrefs, Link Explorer
Contribute to the ongoing development of team best practices, processes, and strategic capabilities
Strong quantitative and analytical skills
Strong organizational, time management and multi-tasking skills
Strong team player with excellent interpersonal and communication skills
Strong attention to detail; excellent problem-solving skills; strategic mindset
Ability to work in a team environment while working on projects independently
Basic understanding of paid search preferred

Nice To Haves

Experience mentoring, training, or overseeing junior team members preferred
Current GA4 certification preferred
Working understanding of Google Tag Manager, UTM strategy, and GA4 configuration is preferred

Responsibilities

Primary day to day contact for client’s SEO efforts
Develop and lead implementation of strategic SEO plans for clients
Ability to perform keyword research
Optimize existing copy on a client’s website (page titles, meta descriptions, h1s, alts, anchor text, etc.) and/or write new SEO-friendly copy for blog posts and content pages
Provide recommendations on internal linking, content promotion, content creation and implementation of schema mark up
Utilize your knowledge of technical SEO to ensure client websites are maintained and migrated properly
Research link building opportunities and organize link building campaigns for clients
Proactively identify emerging trends (e.g., AI Overviews, GEO, zero-click SERPs) and lead implementation of new tactics to measure and improve results
Lead creation of monthly client reports, translating data into actionable insights and strategic recommendations, including pivot tables in Excel and analysis reports on various platforms
Lead SEO assessments and represent SEO in new business pitches for potential clients
Proactively lead client calls, strategy meetings, and reporting conversations for assigned clients
Continuously improve SEO skillset, staying up to date with tools, trends and best practices through research and/or industry events/conferences
Mentor, delegate to, and provide feedback for junior team members supporting assigned accounts
Other duties may be assigned as necessary to meet team and company needs