Portfolio Optimization Manager

Haleon • Warren Township, NJ

1d • $148,648 - $204,391 • Hybrid

About The Position

The Portfolio Optimization Manager will lead Haleon US’s marketing effectiveness agenda through the development and application of Marketing Mix Modeling (MMM), portfolio optimization, and resource allocation capabilities. The role serves as the US lead for MMM and investment optimization, developing and driving adoption of analytical frameworks for evidence-based allocation of marketing investment across brands and channels.

The manager acts as a trusted advisor to Marketing, Finance, Commercial, and Executive Leadership teams, translating complex analysis into actionable recommendations to maximize growth, improve return on investment, and support strategic decisions. The role leads internal analytics talent and external agency and consulting partners, while fostering innovation, accountability, and continuous improvement.

Based in Warren, New Jersey, the role follows a hybrid model with an in-office presence of three days per week.

Requirements

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, or a related field.
• At least 7 years of experience in marketing analytics, commercial analytics, business insights, strategy consulting, or a related field.
• Demonstrated experience leading Marketing Mix Modeling (MMM) programs and translating results into business recommendations.
• Experience in portfolio optimization, resource allocation, scenario planning, or strategic investment decision support.
• Strong analytical and problem-solving skills, including experience working with complex, large-scale datasets.
• Experience influencing senior stakeholders through data-driven recommendations and strategic insights.
• Experience leading and developing high-performing teams.
• Experience working cross-functionally with Marketing, Finance, Commercial, and Executive Leadership teams.
• Experience managing external agencies, consultants, or analytics partners.

Nice To Haves

• Advanced degree in Business, Economics, Statistics, Data Science, Marketing Analytics, or a related discipline.
• Experience in Consumer Health, CPG, Pharmaceutical, Retail, or Consulting organizations.
• Experience with econometric modeling, forecasting, simulation, and optimization techniques.
• Strong understanding of media measurement, attribution, incrementality testing, and marketing effectiveness methodologies.
• Experience supporting commercial and financial planning processes.
• Ability to simplify complex analytical concepts for senior and executive audiences.
• Experience building and scaling analytics capabilities, processes, and teams.
• Strong people leadership skills and a track record of coaching and developing talent.
• Experience managing large agency, consulting, or analytical engagements and associated budgets.
• Proficiency with analytical and visualization tools such as Power BI, Tableau, R, Python, or similar platforms.
• Ability to balance strategic thinking with execution excellence.

Responsibilities

• Lead Haleon US’s Marketing Mix Modeling (MMM) program, including model development, governance, delivery, and activation of recommendations.
• Translate analytical findings into business recommendations that inform marketing investment decisions and commercial growth.
• Advise Marketing, Commercial, Finance, and Leadership teams on marketing effectiveness and investment optimization.
• Lead portfolio optimization and resource allocation analyses for annual operating plans, long-range planning, and investment decisions.
• Develop recommendations across brands, channels, and customer segments to maximize growth and return on investment.
• Support scenario planning and investment simulations to evaluate opportunities, trade-offs, and risks.
• Collaborate with internal stakeholders and external analytics partners to deliver actionable insights.
• Manage external analytics, consulting, and measurement partners, ensuring analytical rigor, efficient resource utilization, and alignment with business priorities.
• Lead, coach, and develop direct reports; establish expectations, provide ongoing coaching, and support career development.
• Drive adoption of marketing effectiveness tools, frameworks, and best practices to build organizational capabilities.
• Evaluate emerging analytical methodologies, technologies, and approaches that strengthen decision-making.
• Influence senior leadership through data storytelling and evidence-based recommendations.
• Collaborate with regional and global analytics teams to share methodologies, best practices, and learnings.
• Manage budgets for marketing effectiveness initiatives, analytics partnerships, and strategic projects.
• Serve as the organizational expert on marketing effectiveness, econometric modeling, portfolio optimization, and resource allocation strategies.
• Understand MMM methodology and ensure models are accurate and usable through rigorous validation.

Benefits

• Competitive pay and a comprehensive benefits program.
• Generous 401(k) plan.
• Tuition reimbursement.
• Time-off programs, including six months of paid parental leave.
• Healthcare programs beginning on day one, with the company paying for the majority of medical coverage for the employee and family.
• Opportunity to receive a discretionary bonus based on achievement of key business performance.
• Other incentive and recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager