About The Position

As part of Vistra’s Strategic Planning and Performance Management team, the Manager, Strategy & Portfolio Optimization implements customer acquisition and retention strategic initiatives for brands across the Residential line of business, within ERCOT and across Vistra’s national footprint. The role provides thought leadership and leads discussions with senior management on residential market strategy, including market positioning, portfolio management, and growth opportunities. The position leads analytical work and cross-functional coordination to identify value-maximizing opportunities, support timely fact-based decisions, develop business cases, and oversee implementation of approved initiatives. It also establishes processes to incorporate market insights from research, operations, and sales channels into ongoing go-to-market strategy discussions.

Requirements

  • Bachelor’s degree in business or a related field.
  • At least 7 years of related work experience; relevant experience includes financial analysis, executive-level reporting, consulting, and data analysis.
  • Understanding of general accounting principles.
  • Advanced understanding of Excel.
  • Experience using SAS and Tableau, or willingness to learn to use them.

Nice To Haves

  • MBA or equivalent experience.

Responsibilities

  • Lead cross-functional peer teams through deep-dive analytical projects on value-maximizing opportunities, including new acquisitions and life-cycle management.
  • Develop and implement analytical frameworks and tracking to evaluate current initiatives and identify new opportunities.
  • Drive timely, fact-based decisions to optimize profitability and growth.
  • Develop business-case justifications and lead senior-leadership approval processes for new opportunities, campaign tactics, revenue opportunities, and IT functionality.
  • Coordinate across functions to oversee initial implementation of approved opportunities and transition activities into business as usual.
  • Develop and manage an ongoing process to funnel market learnings and observations from functional areas—including market research, operations, and sales channels—into go-to-market strategy discussions.
  • Drive incremental customer acquisitions while maintaining profitability throughout the customer lifecycle.
  • Control acquisition costs and optimize cross-channel sales approaches.
  • Manage portfolio optimization through customer lifecycle management and customer retention activities.
  • Develop and implement strategies to drive performance priorities and outcomes, including profitability and customer-count metrics.
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