Portfolio Marketing Manager

S&P Global

1d • Hybrid

About The Position

The Enterprise Portfolio Marketing team, part of Enterprise Marketing, translates S&P Global’s cross-divisional capabilities into unified go-to-market campaigns for the company’s key growth themes. This team operates at the intersection of divisional product expertise and enterprise commercial strategy, creating integrated campaigns to boost pipeline, brand awareness, and market leadership in areas like Private Markets, Energy Expansion, Enterprise Data, and Generative AI. The position reports to the Managing Director, Enterprise Portfolio Marketing.

Requirements

• Bachelor’s degree required or equivalent relevant experience; MBA or advanced degree preferred.
• 5+ years of B2B marketing experience, with at least 4 years in campaign management, portfolio marketing, or integrated marketing roles within financial services, technology, or data/analytics industries.
• Demonstrated track record of planning and executing multi-channel, cross-functional campaigns that drive measurable pipeline and revenue outcomes.
• Proven ability to work across matrixed organizations, coordinating with product marketing, content, demand generation, events, and sales teams to deliver integrated campaigns.
• Strong proficiency in campaign analytics, attribution modelling, and performance reporting; comfort with marketing automation platforms and CRM systems.
• Exceptional written and verbal communication skills, with the ability to distil complex product capabilities into clear, compelling campaign narratives.
• Experience managing multiple concurrent workstreams with senior stakeholders across different business units or divisions.

Nice To Haves

• Experience in financial data, capital markets, energy, or enterprise software sectors.
• Familiarity with account-based marketing (ABM) strategies and tools (e.g., 6sense, Demandbase).
• Experience working within a hub-and-spoke or center-of-excellence marketing model.
• Working knowledge of AI-powered marketing tools and willingness to pioneer GenAI-enabled workflows.
• Understanding of enterprise sales cycles and how marketing campaigns support complex, multi-stakeholder buying processes.

Responsibilities

• Own end-to-end campaign execution for assigned enterprise growth themes, from brief development through channel activation, measurement, and optimization.
• Develop detailed campaign plans including timelines, channel mix, content requirements, audience segmentation, and KPIs, coordinating with content marketing, demand generation, digital, events, and creative teams.
• Manage campaign calendars to ensure sequencing aligns with divisional activity, major events, and enterprise commercial priorities.
• Serve as the operational point of contact between the enterprise hub and divisional marketing teams for campaign alignment, asset sharing, and coordinated execution.
• Partner with divisional product marketers to synthesize product-specific capabilities into unified enterprise narratives for each growth theme.
• Facilitate working sessions with divisional marketing leads to identify cross-sell and bundling opportunities that strengthen campaign propositions.
• Maintain a current inventory of divisional assets, case studies, data points, and proof points that can be leveraged across enterprise campaigns.
• Coordinate with CCO account teams and Client Strategy to ensure campaign messaging reflects client needs and commercial priorities for target segments.
• Brief and project-manage the creation of campaign assets including thought leadership, data storytelling, client case studies, infographics, video, and digital content in partnership with the enterprise content marketing team.
• Coordinate paid media, organic social, email nurture, and web activation in partnership with demand generation and digital marketing, ensuring consistent messaging across all channels.
• Support the development of sales enablement materials — pitch decks, one-pagers, battle cards — that equip CCO account teams and divisional sales with campaign-aligned collateral.
• Work with Event Governance and divisional teams to embed growth-theme narratives into S&P Global’s major event calendar, ensuring enterprise campaigns are amplified through conferences, webinars, and proprietary events.
• Identify and coordinate thought leadership opportunities (panels, keynotes, media placements) that reinforce enterprise positioning on assigned growth themes.
• Define and track campaign KPIs including pipeline influenced, MQLs generated, engagement rates, brand lift, and cross-divisional lead attribution.
• Produce post-campaign performance reports with actionable insights, sharing results across enterprise and divisional stakeholders to inform future campaigns.
• Contribute to the portfolio marketing measurement framework, identifying benchmarks and best practices that drive continuous improvement.
• Maintain campaign playbooks and templates that codify best practices for enterprise growth-theme campaigns, enabling repeatable and scalable execution.
• Manage campaign budgets for assigned themes, tracking spend against plan and optimizing allocation based on performance data.
• Leverage AI and marketing technology tools to accelerate content production, personalization, and campaign analytics in line with S&P Global’s GenAI ambitions.

Benefits

• Health care coverage designed for the mind and body.
• Generous time off helps keep you energized for your time on.
• Access a wealth of resources to grow your career and learn valuable new skills.
• Competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Perks for your partners and little ones, too, with some best-in class benefits for families.
• Retail discounts to referral incentive awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees