Platform Specialist Manager, Apple Ads

Apple•San Francisco, CA

About The Position

Apple Ads helps people discover content and enables publishers and developers to promote and monetize their work through advertising across the App Store, Apple News, and Apple TV. Its platforms operate at scale and aim to enable effective advertising while protecting user privacy. The Platform Specialist Manager leads a team of Platform Specialists, supporting their development and growth while helping build the team’s book of business. The role has hands-on client-facing account management responsibilities and is accountable for leading, growing, and developing strategic accounts in the Leisure vertical in AMR. This vertical includes Food & Drink, Shopping, Lifestyle, Health & Fitness, Travel, and Social Networking. The manager and team advise clients on campaign optimization to achieve business goals and build positive, long-term partnerships. They work closely with Client Partner Managers and Client Partners, regional colleagues, marketing, product, and other stakeholders, sharing market feedback on Apple Ads products. The role is expected to foster an inclusive, open, results-focused team culture and help meet revenue and customer satisfaction targets.

Requirements

At least 2 years of experience managing account managers or a client services team.
Experience in account management operations or another client-facing sales support function.
Strong understanding of performance advertising and the mobile and app ecosystem.
Ability to develop and execute cross-domain strategies that drive client and business growth.
Excellent communication and presentation skills in person, by video conference, and over the phone.
Ability to listen effectively, socialize ideas across functions, and articulate business visions internally and externally.
Strong commercial acumen, attention to detail, awareness of trends, and ability to adapt and react quickly.
Passion and proven ability to develop teams and drive an inclusive culture of collaboration and shared success.
Ability to motivate, inspire, and guide others toward shared goals.
Ability to manage multiple priorities and projects while navigating internal stakeholders and cross-functional teams.
Ability to identify and develop data analysis and recommendations aligned with customer goals.
Strong analytical skills, including in-depth knowledge of Excel.
Ability to build relationships and trust with peers and direct reports, providing direction, oversight, and professional development.
Experience leading direct reports and partnering with team members across U.S. time zones.
Motivation to embrace AI innovation, explore emerging technologies, and identify opportunities to improve impact and efficiency.

Nice To Haves

Experience in or working with clients in some combination of QSR, Travel, Retail, Shopping, Real Estate, or Ride Sharing.

Responsibilities

Manage, grow, and develop a team of Platform Specialists.
Lead, grow, and develop strategic client accounts in the Leisure vertical in AMR.
Provide hands-on, client-facing account management.
Guide clients on optimizing campaigns to meet their business goals and build long-term partnerships.
Coach the team to identify high-impact opportunities and make clear recommendations for customer pitches and upselling.
Develop data analysis and recommendations aligned with customer goals.
Partner with Client Partner Managers, Client Partners, regional colleagues, marketing, product, and other stakeholders.
Share market sentiment and feedback on products with internal stakeholders.
Promote an inclusive, open, collaborative, and results-focused team culture.
Help the business achieve revenue and customer satisfaction targets.