Pipeline Marketing Specialist - EMEA

QAD

1d • Remote

About The Position

QAD is seeking a hands-on, execution-focused Pipeline Marketing Specialist to drive our EMEA account-based marketing (ABM) and revenue marketing programs. This role is crucial for demand creation and demand capture, with an immediate priority on demand capture to maximize current in-market intent. Success in this role will be measured by pipeline health, account activation, and sales alignment, rather than superficial metrics like form fills or MQL counts.

Requirements

• 3+ years of B2B enterprise software or SaaS demand generation/ABM execution experience.
• Hands-on proficiency with Salesforce and ABM platforms (e.g., 6sense, Demandbase, Terminus).
• Strong instincts for data hygiene, target account tracking, and interpreting pipeline performance dashboards.
• Familiarity with leveraging AI tools for content drafting, personalization, or campaign optimization is highly valued.
• Must reside in Spain, near a major hub airport.
• No need for sponsorship.

Nice To Haves

• Experience in manufacturing, supply chain, or ERP software is a major plus.
• While Marketo is used for automated workflows, deep or advanced Marketo expertise is managed by the central Marketing Operations team and is not a strict prerequisite for this role.

Responsibilities

• Run integrated, multi-channel campaigns across paid media (LinkedIn, Google), email, content syndication, webinars, and events.
• Prioritize intent-triggered outbound and retargeting to activate accounts already in-market.
• Own day-to-day execution of ABM programs.
• Monitor intent and buying signals to trigger coordinated sales and marketing plays.
• Serve as the daily bridge to the BDR team, delivering real-time intent briefings, coordinating outreach timing, and tracking account follow-up rates.
• Maintain strict campaign instrumenting in Salesforce (UTMs, campaign statuses, and attribution tracking) to ensure flawless pipeline data.

Benefits

• Virtual-first company enabling remote work.
• Collaborative culture focused on growth, innovation, and well-being.
• Commitment to diversity and an inclusive environment.
• Opportunity to work in a role where campaigns directly connect to revenue outcomes.
• Gain deep hands-on experience across ABM, demand generation, and marketing operations.
• Collaborate closely with sales and BDR teams in a culture where marketing and revenue are genuinely aligned.
• Room to take on expanded scope as the function matures.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level