Physician Marketing Manager

Conifer Health Solutions•El Paso, TX

About The Position

The Physician Marketing Manager for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenet’s continued transformation into a consumer-focused organization. This position will investigate, determine and effectively communicate “the story” of how our employed healthcare providers make a positive impact on the people they serve through their primary care and specialized service line offerings. Reporting to the National Director of Physician Marketing, with strong day-to-day interactions with the local TPR leadership team, the Manager will work with the National Physician Marketing Director, the Hospitals’ Group Marketing Director and the Hospital Communications Director/Market Manager to implement marketing and communications activities that support service line growth and brand engagement within a TPR market. This position will build trusting and collaborative relationships with internal and external teams and astutely represent the TPR Brand in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.

Requirements

Bachelor’s Degree is required
Exceptional writer and communicator, with a concise, clear style; creative writing skill is not necessary. Proper use of grammar is key.
At least 5 years of demonstrated progressive experience and responsibility for communications and marketing or roles requiring similar skill sets (data analysis to drive business strategy, communication to internal/external stakeholders, business development outreach); healthcare industry experience strongly preferred
Demonstrated success in utilizing effective storytelling, writing and editing skills across multiple platforms
Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media
Demonstrated experience in managing integrated communications programs and multiple, complex priorities
Writing and copy-editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations)
An ability to build productive cross functional relationships at all levels of the organization as well as with external partners
A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics
A proactive servicing approach and a strong sense of urgency to respond to matters on time
A collaborative style which engenders the respect of others, marked by a willingness to do the “hands on keyboard” work needed bot support both the manager’s market and enterprise TPR marketing strategy
An active listener with exceptional oral and written communication skills
A team player who gains value in actively participating as a team member across various disciplines and organizational levels
Proven ability to analyze, understand, and articulate the success of previous communications and/or business strategies which have led to significant returns on investment and growth
Authentic. Has deep integrity and holds personal and professional values consistent with Tenet’s mission, vision and values
Self-motivated. Outcomes-focused individual who holds herself/himself to a high-performance standard, but maintains a sense of proportion and humor
Persuasive. Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization
Collaborative. Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a “common touch” to relate comfortably and effectively with people at all levels
Detail oriented. Strong attention to detail in grammar, design, development, and strategic approach
Professional – is held in high regard for maturity level, reliability, trustworthiness and overall professionalism

Nice To Haves

Advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred
Prefer a high level of knowledge about the health care industry, with experience working in a practice or hospital a strong plus (may include clinical and operations roles)

Responsibilities

Investigate and communicate compelling stories that illustrate the positive impact of employed healthcare providers.
Implement marketing and communications initiatives that support service line growth and brand engagement.
Collaborate closely with national and local TPR leaders on marketing strategy and execution.
Build and maintain productive cross-functional relationships across internal teams and external partners.
Represent the TPR Brand in community engagement efforts aligned with TSMG’s vision and framework.
Utilize effective storytelling, writing, and editing skills across traditional and digital platforms.
Leverage consumer engagement technologies, digital tools, and social media to support marketing objectives.
Manage integrated communications programs while balancing multiple, complex priorities.
Analyze and articulate the effectiveness of previous communications or business strategies using KPIs and metrics.
Apply a proactive, service-oriented approach with a strong sense of urgency and attention to detail.