Personalization Strategy Lead — Contract / Freelance (Adobe RTCDP / AEP)

CourtAvenue • Dallas, TX

13h • $105 - $115 • Remote

About The Position

This is a contract/freelance role supporting GTX Solutions (a CourtAvenue Company) on an enterprise B2B marketing transformation, specifically a migration to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). The engagement is part-time, approximately 3 days per week for about six months, starting the week of June 29, 2026, and ending around December 18, 2026. The role is remote within the U.S., with a preference for candidates in TX, CA, IL, MN, and OH. The hourly rate is between $105 to $115, based on experience. The ideal candidate is a B2B personalization or audience strategist comfortable with segments, use cases, decisioning logic, and translating customer data into targeted experiences. They will own audience taxonomy and personalization roadmaps within a CDP and create briefs for creative and data teams.

Requirements

• 7+ years in customer segmentation, personalization strategy, audience management, or a related MarTech discipline.
• Experience with Adobe RTCDP or AEP. Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe.
• Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
• Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
• Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
• Strong cross-functional collaboration across creative, data, analytics, and technology teams.
• Clear writing: personalization briefs and audience requirement specs.

Nice To Haves

• Direct experience with AJO offer decisioning, content cards, or real-time personalization features.
• Supporting a CDP implementation or migration in a personalization or segmentation role.
• Exposure to Adobe Audience Manager or third-party data enrichment.
• Familiarity with B2B KPIs, account engagement scoring, and intent data.
• MarTech consulting or agency delivery background.
• Enterprise B2B experience in telco, technology, or financial services.

Responsibilities

• Own the B2B personalization strategy: audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments.
• Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives.
• Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO.
• Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale.
• Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs.
• Maintain a prioritized personalization use case backlog (data availability, business impact, effort).
• Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap.
• Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed