Personalization Strategy Lead — Contract / Freelance (Adobe RTCDP / AEP)

CourtAvenue

1d • $105 - $115 • Remote

About The Position

This is a contract/freelance role for a B2B personalization or audience strategist. The engagement is part-time, approximately 3 days per week for about six months, starting the week of June 29, 2026, and ending around December 18, 2026. The role involves approximately 24 hours per week, totaling about 588 hours. The position is remote within the U.S., with a preference for candidates in TX, CA, IL, MN, and OH. The rate is $105 to $115 per hour, depending on experience. The role supports GTX Solutions (a CourtAvenue Company) on an enterprise B2B marketing transformation, specifically a migration to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). The ideal candidate thinks in segments, use cases, and decisioning logic, and can translate customer data and account intelligence into targeted experiences. Responsibilities include owning audience taxonomy and personalization roadmaps within a CDP, and translating strategy into briefs for creative and data teams.

Requirements

• 7+ years in customer segmentation, personalization strategy, audience management, or a related MarTech discipline.
• Experience with Adobe RTCDP or AEP. Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe.
• Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
• Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
• Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
• Strong cross-functional collaboration across creative, data, analytics, and technology teams.
• Clear writing: personalization briefs and audience requirement specs.

Nice To Haves

• Direct experience with AJO offer decisioning, content cards, or real-time personalization features.
• Supporting a CDP implementation or migration in a personalization or segmentation role.
• Exposure to Adobe Audience Manager or third-party data enrichment.
• Familiarity with B2B KPIs, account engagement scoring, and intent data.
• MarTech consulting or agency delivery background.
• Enterprise B2B experience in telco, technology, or financial services.

Responsibilities

• Own the B2B personalization strategy: audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments.
• Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives.
• Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO.
• Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale.
• Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs.
• Maintain a prioritized personalization use case backlog (data availability, business impact, effort).
• Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap.
• Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed