Business Analyst – Adobe DAM / CMS / Personalization
About The Position
Trissential is hiring an experienced Business Analyst to join our client’s team and play a pivotal role in a large-scale Adobe transformation initiative. This is a high-impact opportunity to shape how digital assets, content, and personalization come together to deliver exceptional customer experiences. This role involves working hands-on with Adobe Experience Manager (AEM), Adobe Target, GA4, and modern CMS/DAM ecosystems. The Business Analyst will be a key contributor to a large-scale Adobe implementation and digital re-platforming effort, with their requirements and user stories directly shaping the solution architecture and user experience. They will partner with Product Owners, Developers, System Integrators, and business stakeholders in a true Agile setting, expanding their expertise in DAM, CMS, integrations, and personalization at an enterprise level.
Requirements
- 5+ years of experience as a Business Analyst in Agile/Scrum environments
- Strong hands-on experience with Adobe Experience Manager (AEM Assets & AEM Sites CMS)
- Deep expertise in DAM: metadata, taxonomy, asset workflows, renditions, governance, and asset linkage
- Experience gathering requirements for asset migration and bulk ingestion
- Experience with Adobe Target or similar personalization tools
- Proven ability to write clear, high-volume user stories using the “As a / I want / so that” format
- Experience supporting CMS/DAM implementations and digital re-platforming initiatives
- Strong stakeholder communication and requirement elicitation skills
- Proficiency in Jira, Confluence, Figma (reviewing), MS Teams, and SharePoint
- Ability to balance business needs with technical feasibility
- Bachelor’s degree in Business, Information Systems, Computer Science, or a related field
- Authorized to work in the United States
Nice To Haves
- Experience with Adobe Analytics and Adobe Launch/Tags
- Prior involvement in Salesforce-to-Adobe or legacy-to-Adobe migrations
- Experience in large enterprise or regulated industry environments
- Exposure to chatbot integrations and customer experience platforms (Medallia)
- Agile/Scrum certifications (CSM, PMI-ACP) are a plus
Responsibilities
- Write high-quality, customer-focused user stories with strong acceptance criteria at scale
- Gather and translate business requirements into clear, actionable functional specifications
- Define DAM requirements including metadata schemas, taxonomy, workflows, renditions, and governance
- Support asset and content migration initiatives including mapping, ingestion, and rights/usage attributes
- Collaborate closely with Product Owner, Scrum teams, and Systems Integrators to drive delivery outcomes
- Define requirements for CMS components, templates, and asset-to-page integrations
- Capture requirements for Adobe Target personalization, A/B testing, and audience segmentation
- Document website search requirements including indexing, filtering, relevancy, and faceting
- Lead integration requirements across GA4, Salesforce CRM (Chatbot/Live Agent), Medallia, SSO, and more
- Participate actively in Agile ceremonies including sprint planning, standups, and retrospectives
- Support functional validation, UAT, and quality assurance activities to ensure successful delivery
Benefits
- Medical, dental, vision, free tele-health, HSA with company contribution, life and disability insurance, and 401k with matching
- Paid Time Off
- Access to training, certifications, and leadership opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
