Adobe CMS Business Analyst

Expleo•Minneapolis, MN

2d•$52 - $62•Hybrid

About The Position

Trissential is hiring an experienced Adobe CMS Business Analyst to join our client’s team and play a key role in a large-scale website re-platforming and Adobe ecosystem implementation. This is a high-visibility, high-impact project where your work will directly shape how content, personalization, and digital experiences are delivered. This role offers high-impact work on a major Adobe CMS transformation and digital re-platforming initiative, true ownership where user stories and requirements directly drive development and user experience outcomes, and agile collaboration in a hands-on Scrum environment. You will gain diverse exposure across CMS, DAM, personalization (Adobe Target), and enterprise integrations, and join a collaborative, supportive, and down-to-earth team that values humor, continuous improvement, and shared success.

Requirements

5+ years of experience as a Business Analyst in Agile/Scrum environments
Strong hands-on experience with Adobe Experience Manager (AEM Sites CMS) and DAM (AEM Assets)
Experience gathering requirements for Adobe Target (personalization, A/B testing, optimization)
Experience with website search functionality (configuration, indexing, filtering, relevancy)
Proven experience supporting CMS implementations and re-platforming initiatives
Strong ability to write high-quality user stories and refine requirements with business and technical teams
Familiarity with content and asset management workflows
Experience with Jira, Confluence, Figma (for review), MS Teams, and SharePoint
Strong stakeholder communication and relationship management skills
Ability to balance business priorities with technical feasibility
UAT mindset with experience supporting functional testing and validation
Bachelor’s degree in Business, Information Systems, Computer Science, or a related field
Authorized to work in the United States

Nice To Haves

Familiarity with Adobe Analytics and Adobe Launch/Tags
Experience with Salesforce-to-Adobe or legacy-to-Adobe migrations
Background in large enterprises or regulated industries
Exposure to chatbot integrations and customer experience platforms
Agile/Scrum certifications (CSM, PMI-ACP)

Responsibilities

Write clear, high-volume user stories with strong acceptance criteria using the “As a / I want / so that” format
Gather and translate business requirements into actionable functional specifications
Capture CMS requirements including templates, components, forms, and page authoring
Contribute to DAM-related workflows and support asset-to-content processes
Define requirements for Adobe Target personalization, A/B testing, and audience segmentation
Document website search requirements including indexing, filtering, relevancy, and configuration
Lead requirements for integrations including GA4, Salesforce (Chatbot/Live Agent), Medallia, and SSO
Collaborate closely with Product Owner, Scrum Master, Lead BA, and Systems Integrator to drive delivery
Participate actively in Agile ceremonies (Standups, Sprint Planning, Refinement, Reviews, Retrospectives)
Support functional validation, UAT, and QA by ensuring stories meet business and user expectations
Act as a quality checkpoint for deliverables and overall digital experience