Senior Manager - Personalization Strategy & Standards
About The Position
The Enterprise Digital Experiences (EDX) team leads development of the Mobile App & Website and is focused on building best-class digital experiences that maximize enterprise value through trusted, scalable platforms and modern ways of working. As the team looks to keep pace with evolving customer expectations, we believe that Personalization will play a pivotal role in driving customer engagement, revenue and satisfaction by demonstrating that we truly ‘know our customers’. The role sits within the Customer Personalization team and will be crucial in helping drive personalization strategy, articulating enterprise and membership value, defining content standards, and advancing experimentation across digital experiences. The Senior Manager will play a critical role in translating strategy into execution - driving research, operationalizing best practices, coordinating cross-functional efforts, and ensuring delivery of high-impact personalization initiatives. This role partners closely with business units, analytics, marketing, and product teams to enable measurable outcomes through personalization, experimentation, and content strategy.
Requirements
- Senior Manager level experience
- Experience in personalization strategy
- Experience in content standards definition
- Experience in experimentation
- Experience in translating strategy into execution
- Experience in driving research
- Experience in operationalizing best practices
- Experience in coordinating cross-functional efforts
- Experience in partnering with business units, analytics, marketing, and product teams
Responsibilities
- Drive personalization strategy
- Articulate enterprise and membership value
- Define content standards
- Advance experimentation across digital experiences
- Translate strategy into execution
- Drive research
- Operationalize best practices
- Coordinate cross-functional efforts
- Ensure delivery of high-impact personalization initiatives
- Partner closely with business units, analytics, marketing, and product teams to enable measurable outcomes through personalization, experimentation, and content strategy
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
