Performance Marketing Strategist

Kustomer • New York, NY

1d • Remote

About The Position

Kustomer is hiring a Performance Marketing Strategist to join our Marketing team. Our Marketing team efficiently drives pipeline growth, accelerating revenue, and building scalable acquisition systems across paid, organic, and product-led channels.
As a Performance Marketing Strategist, you will own and scale our paid acquisition engine across channels like Google, LinkedIn, and emerging platforms. You’ll focus on driving measurable pipeline impact while continuously improving efficiency across the funnel.
This role goes beyond traditional campaign management. You’ll leverage AI to accelerate creative production, optimize targeting, and automate campaign execution. You’ll also partner closely with Sales, RevOps, and Content to ensure alignment between acquisition strategy and revenue outcomes.
We’re looking for someone who combines an AI-first mindset with a deep understanding of how paid media drives pipeline in B2B SaaS.

Requirements

• 7+ years of experience in performance marketing or demand generation in B2B SaaS
• Depth of expertise in traditional and breakthrough demand generation principles and practices, including but not limited to PPC, Outbound, Email, CRO, SEO, how to reach the right audience, and campaign measurement and optimization
• Experience working with AI-forward products or marketing AI-driven solutions
• Proven track record of driving pipeline and revenue (not just leads) from paid channels
• Deep understanding of attribution, funnel metrics, and B2B buying journeys
• Experience managing agencies and cross-functional stakeholders
• Creativity and problem-solving skills – you have the ability to come up with new and innovative ideas for marketing campaigns, as well as solve problems that may arise during the execution of marketing campaigns using new technologies
• Strong analytical skills and comfort working with performance data and reporting tools
• Familiarity with marketing tech stacks such as HubSpot, Salesforce, Clearbit, Apollo, Navattic, and Asana
• Experience experimenting with and using AI tools for campaign optimization, creative generation, and workflow automation
• Excellent communication and collaboration skills
• Experience in CX and/or AI-native SaaS companies
• Experience with CRO and landing page optimization
• Familiarity with intent-based or signal-driven marketing
• HIPAA Compliance

Responsibilities

• Designing and building scalable acquisition systems across paid, organic, and lifecycle channels
• Strategic and repeatable delivery of consistent MQL pipeline
• Developing automated workflows for campaign creation, optimization, and reporting using APIs and AI tools
• Creating high-velocity experimentation frameworks across ads, landing pages, and funnel conversion points
• Leveraging LLMs and AI tools to generate, test, and iterate on ad creatives and messaging at scale
• Building and maintaining marketing data pipelines (e.g., connecting CRM, product data, and ad platforms)
• Analyzing funnel performance, attribution, and conversion trends
• Partnering with RevOps, Sales, and Product to improve lead quality, routing, and conversion rates
• Optimizing conversion rates across the website and key funnel steps (visitor → lead → opportunity)
• Identifying and testing new acquisition channels, including emerging AI-native platforms
• Supporting and enhancing signal-based and intent-driven marketing programs

Benefits

• Competitive salaries
• Stock options
• 100% healthcare coverage (in the U.S.)
• 401K (in the U.S.)
• WiFi reimbursement (in the U.S.)
• Mobile reimbursement (in the U.S.)
• Generous vacation policy (in the U.S.)
• Pension (in the UK)
• Supplemental health insurance (in the UK)
• Other perks (in the UK)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed