Performance Marketing Strategist - Breakout

Kraken

1d • Remote

About The Position

Breakout, the fastest-growing crypto prop trading firm backed by Kraken, is seeking a Performance Marketing Strategist. This role is a hands-on, in-the-trenches position focused on leading performance marketing across all channels, markets, and audience segments. The strategist will own the strategy and daily execution of paid media worldwide, including Meta, Google, TikTok, X, Reddit, YouTube, programmatic, and endemic crypto publishers. This role requires deep involvement in ad accounts for briefing, building, launching, optimizing, and terminating campaigns. The strategist will also define testing strategies, scale spend responsibly, and partner with creative, content, lifecycle, analytics, and affiliate teams to achieve aggressive CAC and payback targets. Collaboration with Payward’s (Kraken’s) performance marketing team is also a key aspect, involving the exchange of frameworks, learnings, and test results to leverage data and platform relationships for mutual benefit. The ideal candidate is a world-class performance marketer with prior experience in crypto, fintech, trading, or a similar regulated, high-intent category, who enjoys being actively involved in ad accounts.

Requirements

• 6+ years of hands-on performance marketing experience, with a clear track record of building or running paid acquisition programs at scale in a high-growth environment.
• Demonstrated success running multi-million-dollar paid budgets across a mix of channels, with real accountability for CAC and payback - not just impressions and clicks.
• Deep hands-on experience across the major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic, plus comfort exploring emerging platforms.
• Strong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement.
• Sharp creative instincts. You can brief, review, and iterate on creative alongside your designer without getting lost in the craft.
• Analytical depth. At home in spreadsheets, dashboards, and SQL-adjacent work. You build your own models to pressure-test assumptions before anyone else does.
• Comfortable being both the strategist and the operator.
• Crypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category. You understand who our traders are and what they care about.
• Thrives in a fast-paced, remote, outcome-driven environment. You do not need permission to run a test, and you do not mind showing your work when it does not land.

Nice To Haves

• Prior experience in prop trading, leverage trading, futures, or regulated financial products.
• Experience running global, multi-region paid acquisition with localised channel mixes and budgets.

Responsibilities

• Lead performance marketing across every channel, market, and audience segment Breakout operates in.
• Own the strategy and daily execution of all paid media worldwide - Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto publishers, and channels not yet tested.
• Be inside every ad account, every day - briefing, building, launching, optimising, and killing campaigns yourself.
• Set the strategy that decides what gets tested, what gets scaled, and what gets cut.
• Work side-by-side with Creative, Content, Lifecycle, Analytics, and Affiliate teammates to hit aggressive CAC and payback targets while scaling spend responsibly across regions and customer segments.
• Work directly with Payward’s (Kraken’s) performance marketing team to trade frameworks, channel learnings, and live test results.
• Translate test learnings into repeatable frameworks, playbooks, and documentation.
• Present results, forecasts, and strategic bets directly to Breakout and Kraken leadership.
• Additional duties and responsibilities as assigned.

Benefits

• Share of profits (for traders, implied benefit for the team through company success)
• Financial backing of a publicly known parent (Kraken)
• Access to Kraken's performance marketing team for collaboration and learning
• Opportunity to shape the future of crypto prop trading

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed