Performance Marketing Creative Designer - Breakout

Kraken

1d•Remote

About The Position

This is a full-stack creative role focused on performance marketing for Breakout, a crypto prop trading firm backed by Kraken. The designer will own all creative assets for paid acquisition across various channels and markets. The role requires a blend of hands-on creative production and strategic thinking, with a strong emphasis on using AI creative tools and understanding performance metrics like CTRs and CPAs. It is an individual contributor role, not a management position, and involves close collaboration with both the Breakout growth team and Kraken's performance marketing team. The goal is to set the standard for Breakout's performance creative and leverage AI-native workflows to drive growth.

Requirements

Expert-level proficiency across the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Audition) and Figma.
Deep hands-on experience with AI creative tools: Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs, Synthesia, and the broader AI-native stack.
Strong understanding of performance marketing creative, including what captures attention and how platform-native creative differs from brand work.
Proven ability to produce high-quality video, static, and motion creative across multiple formats, markets, and languages at speed.
Strong design fundamentals: typography, composition, hierarchy, color.
Self-driven and motivated to constantly explore, learn, and experiment with emerging tech.
Sharp creative instincts backed by data-driven iteration; ability to translate performance data into creative actions.
Skilled at storytelling through motion, audio, and design, with obsessive attention to detail.
Thrives as a pure individual contributor, owning creative output end-to-end without interest in managing others.
Thrives in a fast-paced, global, remote environment, prioritizing shipping over debating.
Passion for crypto, prop trading, and the future of finance, or at minimum, strong curiosity and willingness to learn quickly.

Nice To Haves

Experience with 3D and motion graphics (Cinema 4D, Blender, Unreal Engine).
Experience producing creative for CTV, long-form ad formats, and YouTube.
Familiarity with sound design, AI voiceover, and localization workflows at scale.
Prior work on affiliate and partner-driven performance campaigns.

Responsibilities

Own end-to-end creative production for every performance marketing channel Breakout runs, including video, static, motion, carousel, display, and CTV.
Develop, edit, and produce 30+ performance marketing creatives per month, tailored to platform, audience, and market, balancing velocity and quality.
Collaborate with Performance Marketing, Brand, Content, and regional teams to quickly turn ideas and tests into shipped assets.
Work directly with Payward’s (Kraken’s) performance marketing team to share creative insights, learn from successful tests, and share AI-native workflows.
Leverage AI creative tools (Veo 3, Runway, Pika, Midjourney, Sora, ElevenLabs, etc.) as a core part of the workflow.
Design static and motion ad creatives that perform across various platforms (Meta carousels, TikTok hooks, Reddit static units, YouTube pre-roll, display banners, CTV spots).
Build scalable templates, style systems, and localization workflows to increase production speed and market reach while maintaining consistency.
Partner with Performance Marketing and Analytics to run creative A/B tests and iterate based on performance data.
Maintain brand consistency across all assets, channels, and regions, while adapting format and tone for each platform.
Stay ahead on AI creative advancements, generative tools, emerging ad formats, and platform-native creative trends, bringing and testing new ideas.
Be scrappy and resourceful, prioritizing shipping tests and learning over polishing single assets.
Train the team on new tools, techniques, and workflows, setting the standard for AI-native creative production at Breakout.
Perform additional duties and responsibilities as assigned.