Performance Marketing Specialist
About The Position
We are seeking a highly analytical and execution-focused Performance Marketing Specialist to develop, manage, and optimize paid marketing campaigns across multiple digital advertising platforms. This role is ideal for a data-driven marketer who understands how to build scalable acquisition systems while balancing creativity, experimentation, and ROI optimization. You will oversee campaigns across Google Ads, Meta, LinkedIn, and additional paid channels, ensuring every campaign is optimized for measurable business growth. The ideal candidate thrives in fast-paced environments, understands full-funnel marketing, and continuously improves campaign performance through testing, analytics, and strategic optimization.
Requirements
- 3+ years of hands-on experience managing paid advertising campaigns
- Proven experience with Google Ads, Meta Ads, LinkedIn Ads, or related paid platforms
- Strong understanding of PPC, attribution models, conversion tracking, and paid funnel optimization
- Experience using Google Analytics, Google Tag Manager, and related reporting tools
- Proven ability to improve ROAS, reduce CPA/CPL, and scale campaigns profitably
- Strong communication, project management, and organizational skills
Nice To Haves
- Experience with both Lead Generation and E-commerce campaigns
- Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo
- Understanding of funnel marketing, audience segmentation, and lifecycle marketing
- Google Ads or Meta Ads certifications
- Experience managing multiple accounts or client portfolios
- Experience in SaaS, agencies, agencies, professional services, or high-growth startups
Responsibilities
- Develop and manage performance-driven advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms
- Plan and execute campaigns focused on lead generation, customer acquisition, sales, and brand growth
- Create, test, and optimize ad creatives, messaging, audience targeting, and campaign structures
- Collaborate with marketing, content, and creative teams to ensure alignment across campaigns and brand messaging
- Manage campaign launches, scaling initiatives, and ongoing optimization efforts
- Monitor campaign performance daily and identify optimization opportunities
- Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies
- Optimize budgets, bids, placements, and targeting to improve ROAS and reduce CPA/CPL
- Experiment with new campaign formats, acquisition strategies, and audience segments
- Stay updated on advertising platform updates, algorithm changes, and industry best practices
- Track and analyze KPIs including CTR, CPC, CPA, CPL, ROAS, conversion rates, and funnel performance
- Use Google Analytics, Google Tag Manager, and advertising dashboards to evaluate campaign effectiveness
- Prepare weekly and monthly performance reports with actionable insights and optimization recommendations
- Identify trends, attribution insights, and opportunities for scalable growth through data analysis
- Understand and optimize the full customer acquisition funnel from ad click through conversion
- Collaborate with marketing and sales teams to improve lead quality and conversion performance
- Support landing page optimization and conversion-focused marketing initiatives
- Ensure campaigns align with broader business growth and revenue objectives
- Work closely with design, content, sales, and marketing teams to improve campaign outcomes
- Provide data-backed feedback on ad creatives, messaging, and conversion assets
- Contribute to integrated marketing strategies across paid, organic, and outbound channels
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
