Performance Marketing Operations Manager, O&O Lead Generation (Local Hero)

Local Hero Holdings Company•Boulder, CO

10d•$70,000 - $80,000•Remote

About The Position

We’re scaling our Owned & Operated (O&O) call & lead generation engine—and we’re looking for a highly organized, detail-oriented, and data-driven Performance Marketing Operations Manager, O&O Lead Generation to support execution across our pay-per-call, pay-per-lead and CPA marketing programs. This is an individual contributor role focused on hands-on execution and operational excellence. We are seeking a candidate with prior pay-per-call and pay-per-lead experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs for corporate advertisers in insurance, home services and financial services. The ideal candidate knows how consumer direct-response acquisition channels generate, monetize, and optimize calls/leads, and has experience supporting programs where success is measured by call/lead quality, conversion performance, revenue outcomes, and operational efficiency. This role sits at the center of execution—helping connect strategy to day-to-day operations and ensuring programs run smoothly across all acquisition channels (direct mail, paid media, outbound dialing, and affiliate). When a program launches, you help ensure it is: Set up correctly, Tracked accurately, Monitored consistently, Reported clearly, Optimized for performance and revenue outcomes. If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading! This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations: Colorado, Florida, Illinois, Arkansas, New Hampshire, New York, North Carolina, Ohio, Texas, Utah. Relocation assistance is not provided. Do not apply if you do not reside in one of the above locations unless you are already planning to relocate at your own expense.

Requirements

2–4 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs
Bachelor’s Degree minimum in a related field of study strongly preferred
Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs
Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes
Strong experience in Excel/Google Sheets
Basic understanding of HTML
Experience with tracking, attribution, and data workflows
Familiarity with lead gen or affiliate platforms
Strong organization and attention to detail
Ability to manage multiple projects independently

Nice To Haves

Demonstrated performance marketing experience in an Owned & Operated (O&O) lead generation business
Experience supporting pay-for-performance customer acquisition programs where success is measured by leads, calls, conversions, revenue, and profitability
Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels
Experience working in environments where revenue is directly tied to lead quality, conversion rates, and downstream performance
Strong understanding of direct-response marketing and lead monetization models
Experience with Google Analytics/GTM, Everflow, Forma, WordPress, and Fluent Forms

Responsibilities

Turn initiatives from leadership into clear execution tasks and timelines
Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
Manage workflows, timelines, and task tracking across multiple workstreams
Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels
Help ensure operational excellence across pay-for-performance marketing initiatives
Support end-to-end tracking across performance marketing channels
Configure and QA tracking across platforms
Ensure data flows correctly from source → lead → conversion → revenue
Identify and resolve basic tracking gaps and escalate when needed
Support attribution and measurement across customer acquisition channels
Help maintain the reporting infrastructure required to evaluate pay-for-performance program success
Build and maintain daily/weekly reporting
Track key metrics (CPL, revenue per lead/call, conversion rates, margin, ROI, and acquisition efficiency)
Translate data into clear, actionable updates
Monitor lead quality, monetization, and operational performance indicators
Build and maintain spreadsheets and reporting infrastructure
Help improve processes for setup, QA, and reporting
Identify opportunities to improve efficiency, scalability, and data accuracy
Act as a connector between strategy, dev, marketing, and operations
Help ensure alignment across stakeholders
Support communication and execution across multiple O&O and pay-for-performance initiatives
Setting up campaigns and tracking
Building and maintaining detailed spreadsheets
Performing QA on data and systems
Managing day-to-day execution details
Monitoring lead flow and campaign performance
Demonstrating an operator mindset with ownership mentality
Being detail-oriented with focus on data accuracy
Comfortably executing repetitive, hands-on work
Bringing structure to fast-moving environments
Communicating clearly and keeping teams aligned
Supporting scalable O&O lead generation programs
Driving operational excellence across pay-for-performance initiatives
Helping maximize lead quality, conversion performance, and revenue outcomes

Benefits

Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
Flex PTO plan
Generous holidays including a reduced schedule between Christmas and New Year’s
Strong health plans
Dental and vision premiums covered
Flexible Spending Accounts Plan
Matching traditional and Roth 401k
Employee Assistance Program
Supplemental tenure-based leave: self-care and family first
Life Insurance
Legal Assistance plan
Pet Insurance discount through the ASPCA