Performance Marketing Lead

Waters Corporation • Milford, MA

3d • Hybrid

About The Position

Step into a high-impact role at Waters as a Performance Marketing Lead and play a pivotal role in shaping the future of digital growth for a global leader in life sciences. Reporting to the Director of Digital Marketing, this highly visible role sits at the center of our digital demand team where data, strategy, and innovation converge to drive measurable business impact.

Requirements

• Bachelors degree in marketing, Business, or related field required
• 4+ years " hands on" experience managing paid media campaigns
• Proficiency in Google Ads, LinkedIn Ads, Google Shopping, Bing, Baudu, and other related platforms
• Strong communication & organizational skills
• Excellent presentation skills
• Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems
• Ability to travel domestically and internationally (up to 25%)

Responsibilities

• Lead the end-to-end execution, and optimization of multi-channel paid media campaigns (search, ppc, display, and beyond)
• Transform data into actionable insights driving smarter investment decisions and measurable ROI
• Partner cross-functionally with product marketing, sales, and analytics to align campaigns with business priorities
• Champion a test-and-learn culture, constantly iterating to improve engagement, conversion, and efficiency
• Identify and scale new audience strategies to expand reach and deepen customer engagement
• Drive performance against KPIs including pipeline generation, revenue, and ROAS

What This Job Offers

• Job Type: Full-time
• Career Level: Senior